Title: Marketing Communications Specialist

Job Summary:

Supervisory Responsibilities: None

This position is classified as an “individual contributor” role and supervisory responsibilities would be limited to yourself, your individual workflows and that of your team members.

Duties/Responsibilities:

• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Analyzes existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the company’s brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Maintains and optimizes the organization’s website to ensure its efficiency and efficacy.
• Website content management and development.
• Google Ad campaign management.
• Collaboration with R&D for the development and execution of:
  • Technical webinars

  • Product data sheets

  • Technical briefs

  • Online web tools
• Management and periodic revisions of all existing marketing collateral.
• Graphic design of electronic marketing materials including brochures.
• Trade show support and logistics management.
• Execution of the biennial Customer Survey and Net Promoter Score.
• Creation of content for the Deringer-Ney electronic employee information board.
• Sales lead and opportunity tracking using CRM for determining marketing ROI.
• Development of various sales tools and training materials.
• Occasional project management for new marketing initiatives.
Performs other related duties as assigned.

Required Skills/Abilities:

• Thorough understanding of internet marketing and general marketing strategies.
• Knowledge of social media and HTML.
• Excellent verbal and written communication skills.
• Excellent interpersonal and managerial skills.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite or related software. B2B marketing experience for an OEM manufacturing business preferred.
• Experience using the Adobe suite of design products (Illustrator, InDesign, Photoshop, etc.).
• Experience with using CRM (customer relationship management) tools.
• Understanding of SEO (search engine optimization) and SEM (search engine marketing) techniques.
• Strong aptitude working with website content management systems.
• Knowledge of using the MS Office Suite (WORD, PowerPoint, Excel).
Google Ads Certification preferred.

Education and Experience:

• Bachelor’s degree in Business Marketing, Communication, or related field required.
At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.