Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
The Beverages Communication Brand Marketing Associate will champion and own growth, profit, and share for our Global Brand business by leading the mining of consumer insights that create a sustainable competitive advantage. In this role, you will be responsible for the Beverages brands communication strategy and execution, availing every consumer facing moment. A high sense of curiosity, collaboration and urgency across sales, consumer insights, OMNI/shopper marketing and finance will be the keys to success. Strong financial and budget skills are strongly preferred
Key Responsibilities:
- Develop a strong understanding of foundational tools across the portfolio and ensure relevance of the beverages brand’s identity, essence, vision, mission, and core values
- Obsess over consumers’ enduring motivations, cultural context, and the business landscape; leverages marketplace data and trends to more deeply understand behavioral drivers of our categories’ consumers and/or a particular consumer segment
- Design personalized consumer experiences and tell compelling stories wherever and whenever content is consumed by leveraging global and affiliates assets; brings the purpose of our brands to life with breakthrough creative in service of unlocking business growth
- Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix
- Work with internal teams and external creative / media agencies to develop marketing strategies and plans
- Execute best-in-class strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results
- Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
Requirements and Minimum Education Experience:
- Bachelor’s degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field and 2 years of related work experience is required
- Experience leveraging trends and formal data to generate insights to understand consumer behavior, syndicated data knowledge strongly preferred
- Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
- Basic financial acumen and the understanding of calculating risk/return on business decisions
Preferred Experience:
- Experience in Consumer Packaged Goods Industry (CPG) is preferred
- Experience developing strategic brand/product plans, such as commercialization strategies and long-term demand planning is preferred
- Experience leading x-functional teams is preferred
- Bilingual English/Spanish is a plus.
- MBA is a plus
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.