Marketing Communication Manager jobs in Lancaster, PA

Gilbert Architects, a K–12 design leader in the Mid-Atlantic region, is seeking a Communication & Marketing Leader to join our team. This pivotal role involves driving the firm’s communication strategies and enhancing its market presence in Pennsylvania, Maryland, and Delaware through innovative marketing initiatives. As the Communication and Marketing Leader, you will play a vital role in shaping Gilbert Architects’ brand identity and maintaining strong client relationships, contributing significantly to the firm’s continued growth and success in the education design sector.

Responsibilities:

• Develop and execute communication and marketing plans aligned with the firm’s objectives and target audience.
• Create compelling content, including written materials, presentations, website copy, and social media posts to convey our brand message.
• Manage and maintain the firm’s website.
• Use various marketing channels, such as digital advertising, social media, email marketing, and industry publications, to reach target audiences.
• Collaborate with cross-functional teams, including designers, project managers, and business development, to gather information and develop marketing collateral that highlights our expertise and showcases our projects.
• Conduct market research to identify trends, competitor activities, and potential opportunities for growth.
• Build and maintain relationships with media contacts, industry influencers, and professional organizations to enhance our brand visibility.
• Organize and coordinate company events, conferences, and seminars to strengthen client relationships and expand our network.
• Monitor and analyze the performance of marketing campaigns, track key metrics, and generate reports.
• Stay updated with the latest industry trends, best practices, and technologies.

Requirements:

• Bachelor’s in communication, marketing, business or a related field. Having the Certified Professional Services Marketer credential is a plus.
• Proven experience in communication and marketing roles, preferably in the architecture, engineering, or construction industry but not necessary.
• Strong written and verbal communication skills, with the ability to craft compelling messages for various audiences.
• Proficiency in digital marketing platforms, social media management, content management systems, and Adobe Creative Cloud applications.
• Familiarity with website management and SEO best practices.
• Excellent project management skills, with the ability to handle multiple priorities and meet deadlines.
• Creative thinking and problem-solving abilities to develop innovative marketing strategies.

To apply for Communication & Marketing Leader, please email your resume, cover letter, and any relevant portfolio or work samples to Sharron Herr Gilbert at sharron@gilbertarchitects.com