Marketing Communication Manager manages the implementation of the marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging, and branding throughout all communication touch points. Being a Marketing Communication Manager understands products, customers, and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Manager explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee the planning and execution of trade shows and conferences to showcase products and amplify messaging. Develops the internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to a director. The Marketing Communication Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Communication Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
This position establishes, administers, and coordinates all marketing, communication and public relations which promotes community relations, handles media, and executes marketing programs internally and externally to increase ridership for CamTran and the Inclined Plane. Creates engaging content for digital platforms, social media, and traditional marketing channels. Manages online content of company websites and social media accounts. Sells bus board advertising (non-commissioned) and identifies business opportunities as well as creates and implements strategies for the Authority to maximize ridership and revenue.
Requirements:
CamTran is an Equal Employment Opportunity Employer.
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