Marketing Communication Director jobs in Toledo, OH

Genacross Lutheran Services is a faith-based nonprofit organization committed to providing compassionate care and support to individuals and communities in need. We are currently seeking dedicated and talented individuals to join our team in various positions across our organization. If you are passionate about making a positive impact in people's lives and share our values, we invite you to consider joining us at Genacross Lutheran Services.

As an employee at Genacross Lutheran Services, you will have the opportunity to work in a dynamic and fulfilling environment, where your skills and talents will be utilized to serve the needs of our community. We offer a range of positions across multiple disciplines, including healthcare, social services, administration, and more. Our team members play a vital role in providing exceptional care and support to individuals of all ages, backgrounds, and abilities.

The Marketing Director will manage the Center customer flow (referral), admissions process including community sales referral management and the admission sign-in.  The Marketing Director will also meet census goals by working with the facility’s interdisciplinary team and Genacross Lutheran Services ministries to coordinate customer flow into and through the nursing center.

Benefits for full-time employees include health, vision and dental insurance, life insurance, 401k Plan with 4% employer contribution after one (1) year of employment), short term disability, paid time off (PTO), employee Assistance Program, Tuition Reimbursement, and employee discounts.

·         Guide the facility’s sales program which ensures; strong customer, referrer and payer satisfaction, appropriate market outreach, positive public image, and maximization of center QMix and Average Daily Census goals.

·         Assess inquiries when necessary and respond to referrers based on protocol – Admissions Policy and Procedure, communicate admission decision and ensure positive admission experience for customer and family.

·         Ensure an immediate response to electronically, phone, fax and walk-in inquiries and referrals and notifies Executive Director.

·         Coordinate tour and sales process with customers, families and referrers, either personally or through Admissions.

·         Conduct follow-up on all inquiries which have not yet been converted to admissions.

·         Review performance statistics including customer flow, pending and lost inquiries, denials of hospital discharges and sales activity.

·         Facilitate sales opportunities for public relations by identifying, initiating, nurturing and maintaining contact with physicians, churches, assisted livings, etc. as it related to individual centers as well as center cluster, including presentations in groups and individual settings; work with Executive Director to follow-up as needed.

·         Stay abreast of services available within the facility and throughout Genacross Lutheran Services in order to serve as a liaison with hospital discharge planners and other professionals to assist in efficient use of facility and alternate care settings within Genacross Lutheran Services.

·         Provide information to referral sources of customer’s progress as appropriate within HIPPA guidelines.

·         Develop and implement long-range and short-term sales plays (MAPS).

·         Coordinate and participate in presentations about the facility or other appropriate healthcare topics to hospitals, physicians, and other potential referral sources.

·         Work with the Executive Director to ensure customer satisfaction and to assess/respond to customer satisfaction surveys.

·         Develop effective solutions with creativity and responding to issues while multitasking.

·         Prioritize and plan work activities.

·         Communicate clearly, informatively effectively and persuasively in positive or negative situations.

·         Ability to deal with frequent changes, delays, unexpected events or the unknown in the work environment.

·         Must be open and enthusiastic to new ways of performing tasks.

·         Ability to adjust work schedule based on facility’s business needs, specifically incoming admissions.

·         Local travel is required for this position.

·         Performs other job duties as assigned.  

·         Minimum of three (3) years of experience in a healthcare setting.

·         College degree in the field of health care administration, business management and/or marketing or public relations preferred.

·         Familiarity with Microsoft Office products including, but not limited to, Word, Excel, and PowerPoint.

·         Ability to learn new software application as required by the position

·         Requires excellent organizational skills and good judgement skills.

·         Requires excellent oral and written communication skills, including the Requires excellent oral and written communication skills, including the ability to interact with senior executives, managers, supervisors and direct care staff, as well as residents, families and physicians.

·         Understands directions; communicates and responds to inquiries promptly.

·         Passion for Mission: A genuine passion for Genacross Lutheran Services' mission of compassion and service to others is essential. Understanding and embracing the organization's faith-based values is important in effectively representing Genacross to the community.

Join Genacross Lutheran Services as a Marketing Director and contribute to making a positive impact by connecting individuals and families to the services they need. This role offers an opportunity to utilize your communication and relationship-building skills to promote the organization.