Marketing Communication Director jobs in Salina, KS

Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

M
Director of Marketing
  • Meritrust Credit Union
  • Wichita, KS FULL_TIME
  • Overview:

    The primary responsibilities are for developing and executing comprehensive marketing campaigns, utilizing traditional and digital channels to enhance our brand visibility, engage target audiences and drive business growth. This role provides management and day-to-day oversight of the creative team. The role collaborates with Digital Marketing and stakeholders for data insight to used to develop campaigns to promote Meritrust products, services and our brand all within planned budget. The individual in this role oversees building of external relationships with vendors, agencies and the media within each of our markets.

    Duties and Responsibilities:

    Strategic Leadership

    • Develop and execute the overall marketing strategy in alignment with business objectives and growth targets.
    • Provide visionary leadership to guide the marketing team in achieving long-term success.

    Campaign Strategy

    • Utilize market research to identify target audiences, trends, and competitive landscape.
    • Collaborate with Digital Marketing and Data Team for data and insights into consumer and member behavior, using this information to set direction and target appropriate products and services to members and prospects.
    • Develop and execute comprehensive marketing campaign strategies aligned with organizational goals.
    • Define campaign objectives, key messaging, and positioning.
    • Lead the creative team in conceptualizing and developing creative deliverables for campaigns.
    • Provide clear creative direction to ensure alignment with campaign objectives and brand guidelines.

    Content Strategy

    • Develop and oversee content marketing strategies to engage and educate the target audience.
    • Ensure creation of high-quality and relevant content across various platforms and formats.
    • Collaborate with internal and external stakeholders to gather insights and create compelling content.
    • Review and approve copy and design elements to maintain consistency and quality.

    Brand Management

    • Lead brand development and positioning strategies to enhance brand equity.
    • Ensure consistent brand messaging and representation across all marketing channels.

    Team Leadership

    • Lead and manage internal team of content creator, graphic designer and external vendor teams to meet campaign objectives.
    • Foster a collaborative and innovative team culture, ensuring effective communication and coordination.
    • Set goals, provide feedback, and support professional development.

    Campaign Execution

    • Plan and execute multi-channel marketing campaigns to drive lead generation and member acquisition.
    • Oversee the end-to-end execution of marketing campaigns, ensuring all elements are delivered on time and within budget.
    • Coordinate with internal teams, such as digital marketing, social media, and sales to align efforts and maximize campaign impact.
    • Coordinate with sales teams to ensure alignment between marketing efforts and sales goals.

    Budget Management

    • Develop and manage the budget for marketing campaigns, ensuring cost-effectiveness and efficient allocation of resources.
    • Monitor expenses, track ROI and make adjustments as needed to optimize campaign performance.

    Campaign Performance Analysis

    • Utilize analytics tools and metrics to evaluate the performance of marketing campaigns.
    • Analyze key performance indicators (KPIs) and provide insights for continuous improvement.
    • Provide regular reports to senior leadership, highlighting achievements, challenges and opportunities for expanded marketing initiatives.

    Public Relations and External Communication:

    • Oversee public relations initiatives to maintain a positive brand image.
    • Serve as a spokesperson and represent the organization in media and public forums.

    Stakeholder Collaboration

    • Collaborate with various stakeholders, including product managers, sales teams, and executives to ensure alignment between marketing campaigns and organizational growth objectives.
    • BS/BA degree in Marketing, Business, Communications or related field.
    • Proven experience (5 to 8 years) in a senior marketing role, with a successful track-record of developing and implementing marketing campaigns/strategies.
    • Strong background in financial services marketing and promotion techniques, including positioning, brand awareness and promotion/advertising with a thorough understanding of credit union products and services.
    • Advanced knowledge of marketing practices, concepts and regulations across various media, strong expertise in the areas of digital marketing and understanding of new member acquisition through these channels.
    • Demonstrated experience in building a performance-oriented team and coaching for results.
    • In-depth understanding of credit union financial drivers; skilled at interpreting and making decisions from financial statements.
    • Knowledge of digital marketing function and methodologies for deploying campaigns, measuring and interpreting results using these technologies.
    • Experience establishing and monitoring metrics associated with return on investment of campaign.
    • Superior writing, editing and interpersonal communication skills are required
    • Proven experience in communicating with media outlets and network


    Skills:

    Strategic Thinking

    Creative Direction

    Project Management

    Team Leadership

    Communication

    Data Analysis

    Budget Management

    Adaptability

    Digital Marketing Knowledge

    Results-Drive

    Stakeholder Management

    Market Research

    Digital/Tech Literacy

  • 20 Days Ago

U
Marketing Director
  • Urban Cool Homes
  • Wichita, KS FULL_TIME
  • Are you ready to lead a dynamic team in the world of real estate marketing? Urban Cool Homes in Wichita, KS is seeking a Marketing Director to join our innovative team. With a competitive salary range...
  • 7 Days Ago

M
Marketing Director
  • Minneapolis Healthcare & Rehab Center
  • Minneapolis, KS FULL_TIME
  • As the Marketing Director you are responsible for promoting the facility to prospective patients and/or responsible parties as well as referral sourses to increase census. GENERAL DUTIES Conducts the ...
  • 10 Days Ago

C
Marketing Director
  • Community Care Hospice LLC
  • McPherson, KS FULL_TIME
  • DescriptionCommunity Care Hospice is now hiring for a Marketing Director!Summary:The Marketing Director for Community Care Hospice will represent the organization professionally in community outreach ...
  • 28 Days Ago

E
Marketing Director
  • EMBERHOPE, INC
  • Newton, KS FULL_TIME
  • Location - Wichita KS Find your fit. Ignite your passion. Change a life. Everyone has a calling that shapes them, and it looks different for each person, but the passion remains the same. You can be a...
  • 1 Month Ago

C
Director of Marketing & Communications
  • Central Christian College of Kansas
  • McPherson, KS FULL_TIME
  • CENTRAL CHRISTIAN COLLEGE OF KANSAS JOB DESCRIPTION: DIRECTOR OF MARKETING & COMMUNICATIONS Department: Advancement Direct Supervisor: Chief Advancement Officer Effective Date: Immediate Status: Full-...
  • 24 Days Ago

Filters

Clear All

Filter Jobs By Location
  • Filter Jobs by companies
  • More

0 Marketing Communication Director jobs found in Salina, KS area

S
Plant Director
  • Schwan's
  • Salina, KS
  • Schwans Company, a U.S. affiliate of the global lifestyle company, CJ CheilJedang Corporation, is a leading U.S. manufac...
  • 3/29/2024 12:00:00 AM

T
MS/Tele Registered Nurse
  • TotalMed
  • Salina, KS
  • We are seeking a Registered Nurse-Medical Surgical / Telemetry for a travel assignment in Salina Kansas.
  • 3/29/2024 12:00:00 AM

W
C++ Developer Unreal
  • W2T.io
  • Salina, KS
  • Working with a new client that has $200M in funding. Building a pipeline of Unreal Developers. Looking to place half a d...
  • 3/29/2024 12:00:00 AM

C
Full Time Nanny and Housekeeper
  • Care
  • Salina, KS
  • Responsibilities Duties include light housekeeping such as maintaining common areas, unloading dishwasher, kids laundry
  • 3/29/2024 12:00:00 AM

S
Reliability Engineer
  • Schwan's Company
  • Salina, KS
  • Job Description Who we are! At Schwan's Company, the opportunities are real, and the sky is the limit; this isn't just a...
  • 3/29/2024 12:00:00 AM

F
Sales Associate - 832 Salina, KS 67401
  • Five Below
  • Salina, KS
  • At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free...
  • 3/29/2024 12:00:00 AM

G
Dental Hygienist - choose your own schedule - $40-$70/Hour
  • GoTu
  • Salina, KS
  • Pay Range: $40-$70/Hour By using the GoTu app, you can find local temporary and permanent opportunities and get peace of...
  • 3/29/2024 12:00:00 AM

H
Food Service Worker/Kitchen Helper/Dietary Aide
  • Healthcare Services Group, Inc.
  • SALINA, KS
  • Additional Information: #UrgentlyHiring Overview: Who We Are Healthcare Services Group (HCSG) is an experienced partner ...
  • 3/18/2024 12:00:00 AM

Salina is located at 38°50′25″N 97°36′41″W / 38.84028°N 97.61139°W / 38.84028; -97.61139 (38.8402805, -97.6114237) at an elevation of 1,224 feet (373 m). Located in north-central Kansas at the intersection of Interstate 70 and Interstate 135, it is 81 miles (130 km) north of Wichita, Kansas, 164 miles (264 km) west of Kansas City, Missouri, and 401 miles (645 km) east of Denver, Colorado. Salina lies in the Smoky Hills region of the Great Plains approximately 6 miles (9.7 km) west-southwest of the confluence of the Saline and Smoky Hill Rivers. The Smoky Hill River runs north then northeast...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Communication Director jobs
$173,179 to $247,878
Salina, Kansas area prices
were up 1.3% from a year ago

Marketing Communication Director in San Jose, CA
This position combines strategic and tactical expertise in developing and leading digital marketing and communications initiatives and campaigns with superb leadership qualities to mentor, coach, and build strong relationships organization- and enterprise-wide.
November 29, 2019
Marketing Communication Director in Phoenix, AZ
The Managing Director of Communications will oversee and implement the execution of that strategy.
February 03, 2020
Marketing Communication Director in Grand Forks, ND
The marketing communications manager controls all communications either directly or through reporting relationships.
January 11, 2020