Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Overview:
The primary responsibilities are for developing and executing comprehensive marketing campaigns, utilizing traditional and digital channels to enhance our brand visibility, engage target audiences and drive business growth. This role provides management and day-to-day oversight of the creative team. The role collaborates with Digital Marketing and stakeholders for data insight to used to develop campaigns to promote Meritrust products, services and our brand all within planned budget. The individual in this role oversees building of external relationships with vendors, agencies and the media within each of our markets.
Duties and Responsibilities:
Strategic Leadership
Campaign Strategy
Content Strategy
Brand Management
Team Leadership
Campaign Execution
Budget Management
Campaign Performance Analysis
Public Relations and External Communication:
Stakeholder Collaboration
Skills:
Strategic Thinking
Creative Direction
Project Management
Team Leadership
Communication
Data Analysis
Budget Management
Adaptability
Digital Marketing Knowledge
Results-Drive
Stakeholder Management
Market Research
Digital/Tech Literacy
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