Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Marketing and Communications Director is responsible for all marketing and communication efforts, including developing and implementing marketing strategies across all communication channels, ensuring brand alignment, overseeing all marketing content, developing and executing annual marketing fundraising and student enrollment campaigns, disseminating messaging via email, website, social media channels, etc., monitoring performance of marketing efforts and analyzing results, and identifying opportunities to increase student enrollment growth and drive community and fundraising engagement. The ideal candidate will have non-profit marketing and social media experience, as well as be a team player who is extremely creative, organized, personable, and forward-thinking.
Additionally, the Marketing and Communications Director is committed to Atlantis Charter School Board of Trustee’s policies regarding equity, human rights and cross cultural understanding and reports to the Executive Director or his/her designee.
Atlantis Charter School is committed to recruiting, employing, training, promoting and compensating a diverse team. We will honor and celebrate your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
TITLE: Marketing and Communications Director
QUALIFICATIONS:
REPORTS TO: Executive Director
SUPERVISION:None
ROLES AND RESPONSIBILITIES:
While actual roles and responsibilities will vary depending on individual circumstances, the Marketing and Communications Director will generally be required to perform some or all of the following tasks. Note that this list in not all-inclusive and that the administrator may also assign other tasks he/she deems appropriate.
Marketing
Social Media
Special Projects/Other
Additional Requirements
Cultural Standards
EVALUATION
An annual performance evaluation of the Marketing and Communications Director will be conducted by the Executive Director or his/her designee.
TERMS OF EMPLOYMENT
Follows 12-month schedule. Salary as negotiated per offer of employment.
WORK ENVIRONMENT
Ability to walk, sit and stand for long periods. Regularly uses computer keyboard, requiring eye-hand coordination and finger dexterity. Will need to attend related school events in the evening and weekends
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