Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Marketing & Product Communication manager
The purpose of this role is to manage all existing customer-related communications and deliverables with the main objective of improving and harmonising the customer experience as part of the global marketing team. Through supporting sales and client success teams the objective is to increase customer retention and satisfaction rates as well as expansions over existing accounts.
The role focusses on optimising the customer journey ensuring effective and harmonised engagement across all touchpoints as well as ensuring successful targeting of all relevant customer persona across the current customer base. The successful candidate has experience with working with existing customers and be able to activate them to share their success with the Top Employers Seal.
The role works with various clusters in the organisation to develop new customer facing deliverables
ensuring our communication is always consistent and highly relevant.
Key result areas and main activities
Company competencies:
Leadership competencies
Key success competencies
Requirements:
Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!