Marketing Communication Director jobs in Illinois

Duties & Responsibilities:

Marketing and Communications

• Develop strategic marketing and communications proposals for all museum programming, including specific tactics, implementation, and measurement components. Manage public relations and media outreach for the museum including proactive media relations and crisis management.
• Serve as project manager for the museum’s annual magazine, including developing content, executing preliminary design, and managing production.
• Develop communications and marketing partnerships, including university-level and college units, community organizations, students, faculty, and donors.
• In cooperation with museum director, determine structure of annual marketing budget.
• Manage vendor communications with digital and print advertising outlets. Estimate and approve contracts for advertising, printing, design, and web development as needed. Create and deliver clear, consistent messaging that relates museum activities (exhibitions, programs, and events) to the college and campus; coordinate museum communications with campus-wide initiatives; ensure museum materials comply with established brand standards.
• Write targeted copy for print and digital marketing, advertising, and press releases; update exhibition and event information regularly in digital venues, including online calendars. Proofread and edit marketing materials developed by other staff for accuracy, content, and design standards.
• Manage the unit website and social media. Maintain an active and robust social media presence.
• Administer the email marketing program, including list development, data gathering, and systematic testing; develop target audiences through weekly, monthly, and special event outreach.
• Gather data and act on expertise derived from online marketing analytics. Provide measurable results of specific marketing tactics where possible.
• Utilizing photography and video, document exhibitions, activities, and events for archival and marketing purposes.
• Archive marketing and promotional materials and press coverage.

Management and Supervision

• Recruit, select, train, evaluate, and supervise undergraduate and graduate student hourly employees.
• Serve as KAM Chief Communications Officer
• Participate actively in KAM’s diversity, equity, inclusion, and accessibility initiatives.
• Represent the museum on college, campus, and community committees related to marketing, communications, and public outreach. Serve on other museum, college, and campus committees as needed.
• Serve as spokesperson for the museum, including some evening/weekend events or communication as needed.
• Participate in all communications on accessibility.