Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Plans, organizes, and participates in various fund development activities, including capital campaigns, major gift solicitations, and planned and deferred-giving programs. |
Works independently in creating strategies and marketing action plans for program development, promotion and campaign execution. |
Develops and effectively executes donor cultivation activities and donor cultivation events. |
Develops and executes major gifts donor prospecting programs. Sets up and develops a long-range resource of potential donors. Develops donor pledge receivables, including grants program. |
Participates in all aspects of planned giving program. Oversees management of all charitable trusts, including responsibilities relating to “interim trusteeships.” |
Oversees local, statewide, and national media activities and branding strategies, including social media. |
Serves as the storyteller and writer, effectively communicating St. Francis Healthcare System's identity, mission, and impact. Develops compelling narratives for internal and external communications and marketing. |
Represents St. Francis Healthcare System's representative in industry-wide marketing and public relations, corporate and government leaders, and other appropriate community organizations and St. Francis Healthcare System boards. |
Strategizes and executes St. Francis Healthcare System's general public relations, media relations, community relations, and crisis management programs. |
Performs other related duties, as assigned. |