Marketing Communication Director jobs in Fall River, MA

V6

Title: Director of Marketing – Individual Contributor

Company: Redemption Plus

Industry: Distributor: Toys & Gifts for Family Entertainment Centers (FEC)

Brand: Products that perform. Services that simplify.

Web: http://www.redemptionplus.com/Index.asp

HQ Location: South of Boston, MA on Rt 24, or Overland Park, KS

Candidate: Maximum 45 minute commute

Report to: Chief Operating Officer

Hybrid: Partial WFH

With offices South of Boston and Overland Park, Kansas, near major highways; Redemption Plus is a large distributor of Toys that thrives on innovation. With thousands of customers, they are the premier source for redemption toys and novelties.

Since 1996, Redemption Plus has been helping customers grow game room revenues with redemption, crane, and merchandiser prizes. In addition to data-driven prize curation, we also provide valuable redemption management training and technology solutions to empower employees and help businesses waste less time and resources on mismanaged inventory.

The company is privately owned and has grown to be a dominant player in each industry segment.

You are a good fit if:

· You are a hands-on marketer

· You present well

· You are passionate about the Toy industry and helping FEC businesses run more profitably

· You have deep expertise in all facets of Marketing; Digital and Traditional

· You are highly organized

· You understand where Marketing Tech fits well and where it does not

· You understand the financial side of Family Entertainment Center companies and the interrelationships between marketing, sales, and Product Development

· You understand how marketing contributes to profitable growth

· Bonus points (although not required) if you have experience in the Redemption industry, Family Entertainment industry or an adjacent field

Primary Roles and Responsibilities

o Primary goal: Increase lead generation, improve conversion ratios, and overall pipeline performance

o Be responsible for marketing operations and tech stack, integrated campaigns, digital media, email marketing, customer marketing and expansion initiatives, field marketing, and trade show planning – pre and post event

o Develop and track metrics and success criteria for all marketing programs and activities across demand generation, product marketing, channel, and partnership marketing campaigns

o Current tools in your arsenal that you must know how to use to improve our pipeline performance

○ Social Media – YouTube and LinkedIn

○ CRM – Salesforce

○ Collateral Design – Adobe Creative Suite and Canva

○ Marcom – Pardot and Intercom

o Drive chat messaging to the next level

o Video – Vidyard/other

o Events/Tradeshows

○ Develop strategies to improve results

o Other offline channels

○ Develop strategies to improve results

o. Inbound: Drive leads to the website via SEM/PPC, SEO

o. Establish budgeting, attribution, reporting and performance/ROI analysis

o Develop critical relationships and communication plans with the leaders of sales, business development, and product

Our Customers

Currently Redemption Plus works with large and medium size players in three large verticals:

o Large Family Entertain Centers (FEC) operators like Dave & Busters

o Small and Medium Multiple location retail outlets with Arcades (bowling alleys, movie theatres, etc)

o Route operators that service “Crane Machines” in high-traffic areas

Our Products

See http://www.redemptionplus.com/

The Search Process

Derby Management is coordinating the search process for Redemption Plus

Redemption Plusrecognizes that past and future success is directly related to the quality of the people on the team. Through careful selection, the company had identified individuals who possess the ability, desire, and dedication to grow with Redemption Plus.

Why is our client a great career move

If you would like to work for a company where your creative skills are essential to success, and your proven past successes are appreciated and valued, then please read further.

Success in this senior marketing position is defined by an individual who loves the profession of Marketing, wants the opportunity to build a team which drives customer value and is committed to making it happen. The result of these efforts is a base of highly satisfied customers providing the ability for the company to increase “share of wallet” in current markets, drive lead generation, and expand into additional markets.

The company believes your assessment of customers, products, and market developments is essential information to run the business profitably.

Required Marketing and Business Skills

● Strong Outbound (non-permission-based) media: all types from mailers, events and conferences, non-solicited email mailings and everything else that would be appropriate in this category

● Proven Inbound (permission-based) media: blogs, SEO, social media and targeted emails.

● Compelling Video: use of platform integrated apps such as Vidyard and others

● Successful Event Management: both the events and the marketing to bring people to the events

● Excellent Communications: Written, PowerPoint, Listening, and Presenting

● Persona Development: can articulate a selling value proposition for each persona in defined segments

● Strong project management skills: attention to detail and the ability to drive deadlines, create executive reports, and manage issue escalations

● Insights into conversion rates: Detailed understanding at the tactical level for at each stage of lead and opportunity development and the levers that increase conversion rates

● High Volume: Experience with a business that offers 1,000 sku catalogs would be helpful.

● Metrics: Proven ability to discuss your Marketing accomplishments in quantitative terms and the resulting revenue metrics

Experience Required

● 5 years in a similar role in a successful high-growth distributor in the competitive, low-unit price/high-volume CPG space

● 10 years of development from Marketing Coordinator to Director of Marketing

● Must have demonstrated distributor to retailer Marketing experience

Personal Attributes Required for Success

● Self Confident so that you know anything is possible with hard work, planning, and good teammates

● Committed to the success of the team and the company

● Level-headed and clear-thinking in the inevitable pressure situations

● Open-minded and adaptable when faced with challenging or new environments

● Ability to think strategically and to execute and manage tactically

● Able to prioritize responsibilities with the appropriate level of urgency

● Has the ability to critique your own work and others’ work, and absorb and apply feedback

● Highly motivated and strong work ethic; someone who takes initiative and does not wait to be told to do things

● Innovation: You envision the possibilities and “what-ifs” with a fresh new perspective and have a passion for innovative and disruptive ideas

Education

· Bachelor’s Degree in Business or a related field from an accredited institution

Compensation

· Marketplace competitive: Base

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Job Type: Full-time

Pay: $80,000.00 - $150,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Do you live within 40 miles of Mansfield MA

Education:

• Bachelor's (Required)

Experience:

• B2B marketing: 7 years (Required)

Ability to Relocate:

• Fall River, MA 02720: Relocate before starting work (Required)

Work Location: Hybrid remote in Fall River, MA 02720