Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
This Director of Marketing is responsible for setting the strategy for marketing at the university, developing an integrated marketing plan, and managing the implementation of marketing tactics. This person oversees the way we tell the university's story to internal and external audiences through various platforms. The position requires a deep understanding of strategic marketing, market research, segmentation, targeting, positioning, digital marketing, social media marketing, content development, and graphic design. This position includes oversight of the team responsible for content development, web development, publications, and social media. The successful candidate will be creative and visionary, have the ability to collaborate effectively with diverse stakeholders, possess exceptional management skills, and be a good communicator.
Responsibilities:
Qualifications:
Clear All
0 Marketing Communication Director jobs found in Evansville, IN area