Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
DIRECTOR OF COMMUNICATION AND MARKETING
THE ORGANIZATION
The Purchaser Business Group on Health (PBGH) is an action-oriented non-profit with a track record of improving health outcomes, experience and affordability for consumers and purchasers across the United States.
PBGH advances quality, drives affordability and fosters equity in partnership with its members, who are some of the largest and most innovative private and public purchasers of health care, including The Boeing Company, Intel, eBay, Walmart and CalPERS.
PBGH and its members are on the forefront of implementing innovations in the health care system through purchaser-led solutions such as quality measurement and implementation of high-value care and payment models. PBGH partners with providers, policymakers, and others to continuously identify, create and put into practice new strategies to support the health and overall wellbeing of employees, their families, and the public.
position description
The Director of Communication and Marketing advances the vision of PBGH by promoting, educating, engaging, and influencing key audiences and fostering commitment to action among key PBGH stakeholders and members through various communication mediums. This role enhances the reputation of PBGH, strengthens relationship with our key constituencies and builds new channels and connections both internally and externally.
This role is responsible for PBGH’s overall strategic and tactical communication, marketing, public relations, and member engagement plan, its development, implementation, and execution for the organization.
KEY RESPONSIBILITIES
KNOWLEDGE, SKILLS, ABILITIES AND PRIOR EXPERIENCE
The Director of Communication and Marketing work location is flexible within the United States. The role is a full-time, 100% work-from-home position.
COMMITMENT TO DIVERSITY
PBGH is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other characteristic protected by law. PBGH strongly encourages applicants with diverse backgrounds, experiences, and perspectives.
COMPENSATION
PBGH offers a competitive annual base salary range of $140,000 - $170,000, year‐end bonus potential, a contributory retirement plan, comprehensive benefits, and opportunities for professional growth. For more information and to apply, please visit www.pbgh.org.