Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
For over 65 years, pharmaceutical and biotech companies have partnered with Simtra BioPharma Solutions (Simtra) to bring their sterile injectable products to market.
Simtra is a world-class Contract Development Manufacturing Organization with facilities in Indiana, US and Halle/Westfalen, Germany. We offer a wide-range of delivery systems including prefilled-syringes, liquid/lyophilized vials, diluents for reconstitution, powder-filled vials, and sterile crystallization. Our product types include biologics and small molecules, cytotoxics, highly potent compounds, diluents for reconstitution and vaccines - which are all directly injected into patients worldwide. As such, at Simtra, there is a strong emphasis on quality and continuous improvement. We hold ourselves to the highest quality and regulatory standards.
While our primary focus is cGMP manufacturing, we offer many support services including formulation and development, lyophilization optimization, global regulatory support, and secondary packaging.
In addition to unmatched expertise and experience, we offer a uniquely collaborative approach. Clients look to Simtra as an extension of their own companies.
It is very rewarding industry to work in. Our teams are driven to help clients scale, innovate, and bring-life changing medicines to patients worldwide.
Simtra, a premier Sterile Fill Injectables Contract Development and Manufacturing Organization (CDMO), is seeking a dynamic and experienced strategic marketer to lead market intelligence as well as inform and guide the business' GTM strategy. This role plays a pivotal part in driving our business growth.
What you'll do:
Essential Duties and Responsibilities:
*Business Insights - 55%
o Provide strategic oversight & implement market intelligence capabilities, strategy, processes, & roadmap.
o Conduct market assessments and analysis to identify trends, market dynamics, and potential growth opportunities.
o Monitor competitors' activities, assess their impact on the business and its programs, and provide insights on emerging trends.
o Conduct market assessments of existing and potential therapeutic areas and markets, collaborating with key internal and external stakeholders to determine market strategies.
o Gather insights and deliver analytics that inform commercial and financial assessments of external BD & M&A opportunities.
o Extract insights to recommend strategies for decision-making & strategic planning.
o Effectively communicate findings through tailored reports, presentations, visualizations & scalable insights activations mechanisms to meet stakeholders' needs in a clear, concise, & engaging manner.
o Oversee and manage external vendors and other partners providing professional services, subscriptions, and other access to industry data, reports, analytics, and other intelligence.
* GTM Strategy - 45%
o Define and refine Ideal Customer Profile and Ideal Molecule Profile as business capabilities and service offerings evolve.
o Segmentation & Targeting - Identify attractive new therapy areas to pursue. Prioritize sales targets (new accounts, new molecules) based on market intelligence. Conduct Commercial triage of incoming opportunities for technical evaluation.
o Pricing - Help establish and refine price bands for various service offerings based on competitive intelligence and customer profiles.
What you'll bring:
- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred)
- Proven experience in marketing leadership role, with strong track record of developing and implementing successful marketing strategies
- Preferred experience in pharmaceutical manufacturing (preferably in a CDMO)
- Stong analytical and strategic thinking abilities, with a focus on therapeutic analysis in a competitive landscape
- In-depth knowledge of various marketing channels and techniques
- Strong background in consulting (internal or external) and strong analytics background
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The successful candidate for this job may be required to verify that he or she has been vaccinated against COVID-19, subject to reasonable accommodations for individuals with medical conditions or religious beliefs that prevent vaccination, and in accordance with applicable law.
Equal Employment Opportunity
Simtra is an equal opportunity employer. Simtra evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
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Reasonable Accommodations
Simtra is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the and let us know the nature of your request along with your contact information.
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