Marketing Communication Director jobs in Binghamton, NY

Job Title: Community Marketing Liaison

Job Summary: As a Community Marketing Liaison, you will play a pivotal role in promoting our brand and services within the community and healthcare industry. Your responsibilities will include coordinating marketing efforts, maintaining active communication lines, and cultivating relationships with key stakeholders. This position will contribute to the development and execution of marketing strategies, ensuring a strong presence in the Southern Tier region.

Responsibilities:

·         Facilitate Communication:

·         Act as a liaison between the company and the marketing team to ensure seamless communication and alignment of objectives.

·         Coordinate Marketing Efforts:

·         Collaborate with the marketing team to coordinate and execute various marketing initiatives targeting the Southern Tire community and healthcare organizations.

·         Design and Develop Marketing Materials:

·         Create visually appealing and impactful marketing materials that effectively communicate the company's services and brand identity.

·         Develop Communication Strategies:

·         Work on developing communication strategies with the media and the public to enhance brand visibility and reputation.

·         Client Meetings and Company Engagements:

·         Assist in scheduling and coordinating client meetings and engagements to promote company services and foster relationships.

·         Ensure Customer Satisfaction:

·         Monitor and assess customer satisfaction related to marketing efforts, gathering feedback to inform continuous improvement.

·         Generate Potential Leads:

·         Promote the brand actively in the community, generating potential leads through various marketing channels.

·         Trade Shows and Community Activities:

·         Attend and assist with trade shows, conferences, and community marketing activities to increase brand exposure.

·         Contribute to Marketing Strategies:

·         Participate in the development of marketing strategies, contribute to budgeting, and assist in event planning.

·         Develop and Distribute Marketing Materials:

·         Create, distribute, and manage marketing materials such as newsletters, ensuring consistent and compelling messaging.

·         Build and Maintain Relationships:

·         Establish and nurture relationships with key resources including rehabilitation centers, assisted living facilities, hospitals, and elder care professionals.

Qualifications:

·         Proven experience in marketing, community outreach, or a related field.

·         Strong communication and interpersonal skills.

·         Creativity and proficiency in designing marketing materials.

·         Ability to collaborate effectively with cross-functional teams.

·         Familiarity with healthcare and senior living industries is a plus.

·         Bachelor's degree in marketing, Communications, or a related field.

This role offers a unique opportunity to make a significant impact on our community outreach and marketing efforts. If you are a dynamic and results-oriented individual with a passion for community engagement, we invite you to apply and be a key player in our marketing success.