Marketing Communication Director directs, implements, monitors, and evaluates marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Designs, develops, and distributes consistent themes, messaging and branding throughout all communication touch points. Being a Marketing Communication Director builds cross-functional relationships with organizational stakeholders to understand products, customers, and industry and develop a focused communication program. Oversees efficient processes for the regulatory review and approval of communication materials. Additionally, Marketing Communication Director explores and adopts new channels, methods, and platforms to optimize marketing communications. May oversee planning for trade shows and conferences to showcase products and amplify messaging. Develops budgets and internal and external resources for communication program delivery. Requires a bachelor's degree. Typically reports to top management. The Marketing Communication Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communication Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Examples of this work include creating Reels and TikTok videos about recurring sales from Retail’s promotional playbook, or sustainability-focused thrifting content. The Retail Marketing Specialist creates content to support regular retail email newsletters and SMS campaigns with coupons and news. This role develops and maintains Influencer relationships, along with other related partnerships and collaborations. The Retail Marketing Specialist is a Goodwill advocate who responds to reviews and complaints from customers, and helps educate shoppers and donors on the nonprofit’s mission. The Retail Marketing Specialist will make at-least weekly trips to various Goodwill stores to create fresh content, and engage audiences. The right candidate will excel at taking general promotional ideas, such as “everyday savings” or “thrifting is sustainable” and develop specific content plans around social media videos and blog-post-style content.
Minimum Qualifications:
In addition to employment that is fulfilling, meaningful and supportive, Goodwill employees also receive:
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0 Marketing Communication Director jobs found in Augusta, ME area