Marketing Analyst jobs in Massachusetts

ABOUT THE ROLE

Our Revenue Operations (RevOps) team is hiring! Revenue Operations is the ownership and management of the systems, software, process and data for all revenue generating teams & efforts, in alignment with corporate level strategy. The RevOps team is foundational to our Predictable Demand System™, which empowers our clients to successfully execute on technology & data-driven marketing strategies. This team identifies the areas with the highest potential long-term impact and creates powerful infrastructure that drives insights, accountability, visibility, and collaboration for the teams we work with to function at their best.

As a Revenue Operations Analyst you will report into our Senior Revenue Operations Analyst, and you will contribute to the coordination, implementation, execution and ultimately, successful completion of projects to ensure consistency with team strategy and client projects. You will also be responsible for supporting ongoing programs both from a technology management/optimization perspective and from a user adoption/productivity perspective.

RESPONSIBILITIES

• Support, configure, manage and optimize commercial tools & systems for clients (eg. Marketing Automation, SalesForce, integrated 3rd Party tools, etc):
• Data management including import/export, standardizing inputs, de-duping, integrity monitoring.
• Building automations and triggers.
• Participate in the creation and maintenance of Management Reporting (ie. territory analysis, pipeline reports, booking reports, win/loss analysis, etc.)
• Manage technical aspects of key marketing & sales systems (marketing automation, SalesForce used to generate and report on leads.)
• Provide hands on expertise in data and statistical analysis, data review and visualization:
• Create and maintain KPIs and reports on marketing and activities, including effectiveness and business impact.
• Proactively explore data to find trends, discover KPIs, and apply proper hypothesis testing.
• Present analysis and findings to a variety of audiences.
• Document and train marketing & sales team members on supported commercial process & systems needs.