Marketing Analyst jobs in Kentucky

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Marketing Analyst
  • Evidence in Motion
  • Louisville, KY FULL_TIME
  • Overview

    The Marketing Analyst is a key player in the success of EIM’s University Partner (UP) business. EIM partners with leading colleges and universities to power hybrid, accelerated doctorate programs in health care (Doctor of Physical Therapy, Doctor of Occupational Therapy, Physician Assistant, and other programs). In our partnership with the University, we offer various services through all phases of the hybrid program's development. This includes accreditation, student enrollment, faculty recruitment, marketing, curriculum development, and clinical placement. A few of our University Partners include Hanover College, Hawaii Pacific University, Bowling Green State University and others.

     

    As a member of EIM’s University Partner marketing team, the Marketing Analyst will play a pivotal role in enhancing our marketing and student recruitment efforts by collecting, maintaining, analyzing and communicating data and insights from across the student recruitment funnel to drive strategic decisions and contribute to the success of our graduate programs. The ideal candidate will have a strong background in data analysis, market research, same point in time analysis, and a deep understanding of marketing strategies in the education sector.

     

    Benefits:

    • PTO
    • Sick Days
    • Health, Dental, Vision Insurance
    • Parental Perks
    • 401(k) with company matching
    • Much, Much, More!

    Responsibilities

    Job Responsibilities:

     

    Data Collection and Analysis:

    • Gather, clean, and analyze data across the student recruitment funnel.
    • Utilize statistical methods and tools to identify trends, patterns, and key insights in the student recruitment funnel.
    • Conduct thorough competitor analysis to benchmark against industry standards and EIM’s graduate program ecosystem.

    Funnel Optimization:

    • Collaborate with the marketing and admissions teams to optimize the student recruitment funnel.
    • Identify opportunities for improvement in lead generation, conversion rates, and overall efficiency.
    • Develop and implement A/B testing methodologies to enhance campaign performance.

    Market Research:

    • Stay abreast of industry trends, emerging technologies, and changes in student behavior.
    • Conduct market research to identify target demographics, preferences, and potential areas for campaign expansion.
    • Provide actionable insights to inform marketing and student recruitment strategies and decision-making.

    Reporting and Visualization:

    • Create regular and ad-hoc reports to communicate key performance indicators (KPIs) and actionable insights.
    • Develop data visualizations that effectively convey complex information to stakeholders.
    • Present findings to cross-functional teams and leadership.

    Collaboration:

    • Work closely with the marketing and admissions teams and other stakeholders to align efforts and strategies.
    • Provide analytical support for the development and execution of targeted marketing campaigns.

     

    Qualifications

    Qualifications:

    • Bachelor's or Master's degree in Marketing, Business, Statistics, or a related field.
    • Proven experience as a Marketing Analyst, Data Analyst, or similar role.
    • Strong proficiency in data analysis tools such as Excel, R, and data visualization tools (e.g., Tableau).
    • Knowledge of marketing analytics platforms and techniques.
    • Excellent communication and presentation skills.
    • Ability to work collaboratively in a fast-paced environment.
    • Familiarity with the higher education sector is a plus.
    • Experience with Salesforce suite is a plus.
  • 24 Days Ago

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Marketing Analyst
  • NANA Regional Corporation
  • Fort Knox, KY OTHER
  • NANA Regional Corporation
  • Just Posted

E
Marketing Analyst
  • Evidence in Motion
  • Louisville, KY FULL_TIME
  • OverviewThe Marketing Analyst is a key player in the success of EIM’s University Partner (UP) business. EIM partners with leading colleges and universities to power hybrid, accelerated doctorate progr...
  • 1 Month Ago

F
Marketing Analyst - Associate/Analyst/Senior
  • FedEx
  • Mumbai, KY FULL_TIME
  • Position Summary:Additional InformationPosting Date: 21-March-2024FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity /affirmative action employe...
  • 2 Days Ago

S
Marketing Data Analyst (Remote)
  • Sonic Electronix, Inc.
  • Louisville, KY FULL_TIME
  • We are looking for a Marketing Data Analyst who will be responsible for developing, implementing, and optimizing programmatic advertising campaigns across multiple platforms.ResponsibilitiesEffectivel...
  • 2 Days Ago

E
Marketing Research Analyst Sr.
  • Elevance Health
  • KY, KY FULL_TIME
  • Description Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1...
  • 6 Days Ago

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Marketing Analyst
  • ECCO Select
  • Dallas, TX
  • ECCO Select is certified as a Women-owned, Minority-owned, Small Business Enterprise. We are a talent acquisition and ad...
  • 3/28/2024 12:00:00 AM

F
Market Analyst
  • Formosa Plastics Corporation, U.S.A.
  • Livingston, NJ
  • Job Description Job Description POSITION OBJECTIVE Collect and analyze data regarding raw materials, supply and demand, ...
  • 3/28/2024 12:00:00 AM

F
Marketing Analyst
  • Forerunner
  • New York, NY
  • Hi! We're Forerunner. We believe that adaptation is a necessity, not a luxury, and communities deserve access to powerfu...
  • 3/28/2024 12:00:00 AM

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Marketing Analyst
  • The Libman Company
  • The Libman Company (www.libman.com) is a 4th-generation, family-owned consumer products manufacturer of cleaning tools (...
  • 3/28/2024 12:00:00 AM

K
Marketing Analyst
  • Kimley-Horn
  • Nashville, TN
  • Overview: Kimley-Horn is looking for a Private Sector Marketing Analyst to join our team in Nashville, TN! This is not a...
  • 3/28/2024 12:00:00 AM

S
Marketing Analyst
  • SyBridge Technologies
  • Itasca, IL
  • Corporate Profile SyBridge Technologies was established in 2019 by Crestview Partners to create a global technology lead...
  • 3/25/2024 12:00:00 AM

H
Marketing Analyst
  • Harnham
  • Santa Monica, CA
  • MARKETING ANALYST $120,000 - $130,000 BASE SANTA MONICA, CALIFORNIA I M-TH IN OFFICE, REMOTE FRIDAYS Perform essential a...
  • 3/24/2024 12:00:00 AM

S
*MARKETING ANALYST
  • Seminole Gaming
  • Fort Lauderdale, FL
  • Overview: About Seminole Hard Rock Hotel & Casino Hollywood Seminole Hard Rock Hotel & Casino Hollywood is the flagship ...
  • 3/24/2024 12:00:00 AM

Kentucky (/kənˈtʌki/ (listen) kən-TUK-ee), officially the Commonwealth of Kentucky, is a state located in the east south-central region of the United States. Although styled as the "State of Kentucky" in the law creating it, (because in Kentucky's first constitution, the name state was used) Kentucky is one of four U.S. states constituted as a commonwealth (the others being Virginia, Pennsylvania, and Massachusetts). Originally a part of Virginia, in 1792 Kentucky became the 15th state to join the Union. Kentucky is the 37th most extensive and the 26th most populous of the 50 United States. Ke...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Analyst jobs
$49,034 to $65,909

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