Market Research Manager jobs in Utah

Description

Execute market research and intelligence initiatives that support and guide the bioMérieux NA Clinical Marketing team’s strategic and tactical decision-making. Conduct market research, analyze internal and market data, and track market news to inform decision-making processes. Act as consultant to drive brand strategy and product planning.

Primary Duties:

Market Research-

• Execute quantitative and qualitative market research, managed in-house and/or in collaboration with third party market research vendors. Projects will include brand tracking, customer satisfaction, and ad hoc assignments.
• Lead the following aspects of market research: questionnaire/discussion guide development, fieldwork, and data analysis.
• Contribute to all other aspects of market research, including defining business requirements, identifying optimal methodology, synthesizing insights, and presenting results.
• Collaborate with internal stakeholders to support adoption of strategies and tactics resulting from research.

Market Data-

• Analyze internal and external databases to estimate/model market characteristics such as share, size, potential, and segmentation.
• Develop tools and trainings for fellow Clinical Operations team members to utilize the market data we collect.
• Track key performance indicators defined in annual brand plan/marketing action plan and provide related ad hoc analysis.

Competition News Tracking -

• Monitor market news and trends through a variety of sources and compile periodic reports.
• Track competitive and market forces affecting bioMérieux’s business

Training and Education:
Bachelor’s degree in business, marketing, statistics, economics, or data science. Other undergraduate degrees will be considered pending past work experience.

Experience:
1-5 years of market research, market intelligence, analyst, or consulting experience. Experience in healthcare industry preferred.

Knowledge, Skills, and Abilities:

• Strong communication skills with ability to translate business questions into data-related questions and effectively articulate data-driven answers.
• Ability to synthesize large amounts of data from a variety of sources into succinct and actionable insights.
• Ability to develop strong knowledge of US infectious disease diagnostics market, including basic comprehension of technical scientific topics.
• Understanding of primary market research methodologies.
• Strong proficiency with Excel, PowerPoint, Word, etc.
• Proficiency with some of the following and ability to learn the others upon hire: market research tools (e.g., Qualtrics), BI tools (e.g., Tableau), statistical analysis tools (e.g., SPSS), CRM tools (e.g., Salesforce), and market intelligence tools (e.g., Definitive Healthcare).
• Strong proficiency in Qualtrics coding and data analysis is REQUIRED for this position.
• Excellent attention to detail.

10% Domestic Travel