WHO WE ARE: Realityworks is a 100% employee-owned company located in Eau Claire, WI.

WHAT WE DO: We provide comprehensive learning solutions that pair curriculum with hands-on learning aids, student activities, and assessment tools to create innovative learning environments. These solutions are used in middle, secondary, and post-secondary schools to engage students, teach needed skills, and provide career exploration opportunities.

WHY CHOOSE US: Start your career with a 100% employee-owned company today! Our culture is built around ownership, and the employees benefit from the success of the company. In addition, Realityworks values our employees and provides a generous benefits package, including:

• Employee Stock Ownership Plan (ESOP)
• Health, dental, and life insurance
• 401(k) retirement plan with company matching
• 20 days paid time off
• 10 paid holidays per year
• Wellness programs including gym reimbursements and incentives to promote healthy living
• Medical and dependent care flexible spending accounts
• Long-term and short-term disability
• Tuition assistance
• Paid maternity/paternity/adoption leave
• Charitable giving opportunities, including paid volunteer time and matching gifts

THE JOB:

The Product Manager – Science, Technology, Engineering, Math (STEM) and Career Exploration oversees the entire lifecycle of Realityworks’ emerging product line in Career and Technical Education (CTE). This position drives product ideation, planning, delivery, and marketing. Collaborating closely with internal teams, the Product Manager conducts market research, develops a product vision and roadmap, manages product quality, and ensures products align with Company vision and market needs. This role involves forecasting, identifying product benefits, and creating marketing plans, collateral, and product training materials to support sales efforts.

RESPONSIBILITIES:

• Develops and executes product strategy for the STEM and Career Exploration product portfolio, aligning with the Company's overall mission and objectives
• Takes ownership of assigned product lines, serving as the primary point of contact
• Defines comprehensive product strategies and roadmaps, guiding products through their entire lifecycle from inception to discontinuation
• Manages pricing, extensions, and value-added offerings, ensuring alignment with market needs and Company goals
• Gathers and synthesizes requirements from stakeholders, integrating feedback into product releases and conducts market research to identify growth opportunities and develop business strategies
• Prepares business cases for investment decisions, securing internal approval, designs and executes product marketing plans and drafts detailed product requirement documents, adhering to allocated budgets
• Establishes and implements optimal processes for new product development, launch, and analysis
• Leads interdisciplinary teams to address business challenges efficiently, leveraging systems and data effectively
• Maintains expertise in industry segments, analyzing market trends and customer needs, building strong relationships with key stakeholders and industry partners
• Collaborates with marketing to craft core positioning and messaging for products and go-to-market launch plans
• Solicits feedback from customers to refine product features and enhance user experience
• Monitors and enhances product performance, meeting predefined goals and objectives
• Conducts ongoing market research to support product development and positioning
• Analyzes feedback from sales, marketing, customers, and subject matter experts to drive product development
• Promotes products internally and externally, serving as an evangelist for the brand
• Collaborates with sales teams to drive product adoption through targeted marketing activities
• Manages financial aspects of product lines, ensuring profitability and alignment with financial objectives

• Comprehensive understanding of the education market, including emerging trends, customer needs, and competitive dynamics
• Knowledge of STEM education principles, pedagogy, and curriculum development, with the ability to translate educational theory into innovative product solutions
• Exceptional motivational skills, capable of inspiring and directing cross-functional teams to achieve project goals and exceed expectations
• Advanced financial analytical skills, including proficiency in analyzing margin rates, ROI (Return on Investment), and revenue forecasting for the product portfolios under their purview
• Exceptional oral and written communication skills, enabling effective collaboration with cross-functional teams, clear articulation of product vision and strategy, and persuasive communication with stakeholders
• Demonstrated proficiency in presentation and interpersonal skills, facilitating effective communication and relationship-building with internal and external stakeholders
• Outstanding organizational skills and attention to detail, with a proven track record of managing and prioritizing multiple responsibilities and projects in a fast-paced environment
• Market-problem orientation, openness to new ideas, and a positive attitude, driving continuous improvement and innovation in product development
• Strong problem-solving and analytical skills, enabling effective identification and resolution of challenges and opportunities in product management and development

• Bachelor’s degree in Education, STEM-related field, Business, or a related field or equivalent experience
• Experience in product management, with a focus on educational technology, STEM products, or related fields
• Passion for education and a commitment to improving learning outcomes for students
• Proficient with Microsoft Office including Word, Excel, PowerPoint, and Outlook

WORK LOCATION:

Realityworks, Inc. is located in Eau Claire, WI. This is a hybrid position, splitting time between working from a home office and working onsite at the corporate office, as assigned or required.

ABOUT US: Learn more about us! Visit www.realityworks.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, or protected veteran status. Realityworks, Inc. is a tobacco-free environment.