Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Do you believe in the power of innovation to change the world? At Activation Capital, our mission is to grow Virginia’s community of deep technology entrepreneurs and empower them to solve the world’s toughest problems. We provide a portfolio of resources to entrepreneurs and entrepreneur support organizations translating science and technology into world-changing companies. We are a self-sustaining, mission-driven organization at an inflection point in our growth.
ROLE
The Marketing Manager plays a vital role on our small entrepreneurial, and dynamic team. This role will proactively lead our organization's communications, development & event activities, and marketing, ensuring exceptional execution. This position requires a tech-savvy marketer who can work effectively on a cross-functional team to advance the marketing strategy and implement tactics to reach various audiences and stakeholders. This is a full-time, salaried position with attractive benefits in Richmond, Virginia. The Marketing Manager reports to the President and CEO of Activation Capital.
The ideal candidate:
Activation Capital is aligned with the UN Sustainable Development Goals targeting Gender Equality, Decent Work and Economic Growth, Industry, Innovation, and infrastructure, and Reduced Inequality. The organization values collaboration, impact, agility, inclusion, entrepreneurial thinking, and future-focus. Learn more at www.activation.capital!
Communications
Development
Events
Marketing
Vendor Management
Also, includes other duties not otherwise specified.
Offer of employment is contingent upon successfully completing pre-employment background screening and professional references.
Competitive Salary and rich Benefits Package, including health, dental, life, and AD&A, LTD, STD, LTC, FMLA, paid holidays, paid time off, and retirement with matching contributions. Professional development reimbursement and work-life balance/flex schedule opportunity.
Activation Capital, located in Richmond, VA, is an independent authority of the Commonwealth of Virginia. Its mission is to grow life sciences and other advanced technology innovation by promoting scientific research and economic development that attracts and creates new jobs and companies. With 1.2 million square feet of space developed on over 34 acres, its Virginia Bio Tech Park is the hub of life science and technology innovations in Central Virginia. Activation Capital also serves as a leading innovation ecosystem development organization providing social, knowledge, and financial capital to clusters, entrepreneur support organizations, and entrepreneurs – accelerating their progress through development and maturation. For more information, visit http://www.activation.capital.
Equal Employment Opportunity
Activation Capital is an equal opportunity employer and does not discriminate based on race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, sexual orientation, or any other basis prohibited by law.
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