Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
At IPG Photonics, our Product Marketing Managers work collaboratively with product development, marketing, and sales to develop and implement a marketing strategy roadmap for a specific IPG solution. To successfully achieve their goals, Product Marketing Managers are expected to effectively work with colleagues across many IPG global departments and oversee the public-facing communication strategy across the complete product lifecycle.
In this role, you will be focused on supporting our entire range of laser system solutions, which span from handheld systems to laser workstations, through larger automated and robotic laser systems. These solutions enable researchers, fabricators and large manufacturers to benefit from the many advantages of laser based solutions versus traditional production methods.
Responsibilities
You will be responsible for all marketing functions from defining the business strategy to product planning and execution throughout the product lifecycle, and communicating the value outside of the organization to customers, potential buyers, clients, or investors.
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0 Electronic Marketing Manager jobs found in Fitchburg, MA area