Electronic Marketing Manager jobs in Essex, VT

Electronic Marketing Manager is responsible for the day-to-day operations of the media planning function. Manages a team responsible for maximizing the impact of advertising campaigns. Being a Electronic Marketing Manager designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Additionally, Electronic Marketing Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Electronic Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Electronic Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Marketing Manager
  • The Lodge at Schroon Lake
  • Schroon Lake, NY FULL_TIME
  • Job Description:


    A distinctive element exclusive to Hay Creek Management’s approach to guest service is its "Host Philosophy," which encourages each associate to develop the skills necessary to offer competent hospitality service outside the realm of their primary job responsibilities.

    The ability of our Host Associates to proficiently multi-task provides guests at Hay Creek properties a secure, comfortable confidence that their service expectations will be exceeded.

    Essential Functions:

    • Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targets.
    • Actively seek new business using marketing campaigns, telemarketing, e-commerce, email, site visits, FAMs, and other effective methods.
    • Works closely with Sales and Revenue Management daily to clearly understand the hotel’s objectives for attracting business.
    • In coordination with the HCH marketing team and the DOSM, helps develop brochures, advertising copy, and other written/digital materials/signage about available food/beverage services and hotel facilities for public accommodation.
    • Develops and executes effective email marketing campaigns to drive sales and revenue.
    • Develops marketing strategies and implements promotional campaigns to maximize sales potential and increase overall business.
    • Works with local and regional tourism offices, marketing and public relations agencies, etc. to grow the overall awareness of LSL.
    • Generates new business while also increasing customer loyalty by cultivating long-term relationships with hotel guests and clients.
    • Analyzes sales reports documenting marketing budgets, current market share, direct sales, and outlines & executes marketing plans based on this data.
    • Directs and implements the organizations advertising and promotional activities.
    • Analyzes market information to identify and recommend effective marketing approaches.
    • Identifies new market segments that will benefit from LSL’s products and services.
    • Prepares effective advertising campaigns based on market research.
    • Collaborates with senior executives to develop growth plans for the property.
    • Consults with the DOSM and stakeholders to evaluate the hotel's performance.
    • Along with the DOSM, produces the annual sales & marketing plan for LSL and develops aggressive long and short-range sales objectives and promotional programs based on past sales projections and accomplishments.
    • Attends daily Stand-Up meetings with the team to ensure proper communication, alignment, and teamwork.
    • Demonstrates flexibility to step into whatever role is needed at the time, in order to deliver exceptional customer service. This may include taking on job responsibilities outside of this job description temporarily, and may require assisting other departments in their regular functions.
    • Understands, adheres to, and enforces all HCH SOPs, Hotel Policies, and Sales and Catering procedures.
    • Takes initiative as shown by doing assigned tasks without prompting and developing new sales ideas and programs.
    • Cooperates with others in completing assigned tasks in a team capacity.
    • Adapts to working in a fast-paced and crowded environment during event execution.
    • Uses sound judgement in meeting sales objectives and in resolving challenging situations.
    • Addresses each and every guest using the S.E.A.C. method, with a smile, eye contact, acknowledges their presence in a timely manner with appropriate greeting, and kindly close.
    • Attends all scheduled meetings and training sessions.
    • Understands and practices all HCH safety and security procedures, including Emergency Evacuation Procedures, Accident Reporting, Right to Know Law, Written Information Security Program, Bloodborne Pathogen Procedures, Anti-Harassment Policy, and Violence in the Workplace Policy.
    • Complies with all Hotel and HCH time and attendance policies.
    • Complies with all Hotel and HCH uniform, dress code, and appearance standards.


    Experience and Skills:

    Desired Characteristics for a Marketing Leader

    ¨ Strategic

    ¨ Analytical

    ¨ Creative

    ¨ Strong verbal and written skills

    ¨ Able to understand the complexities of the resort

    ¨ Energetic, flexible, resourceful

    ¨ Able to understand all segments for the property (ie Weddings, Catering, Group, Leisure, Business Travel)

    Hotel Specific Essential Functions:

    ¨ Ability to remain standing for 8 hours.

    ¨ Ability to remain in a stationary position for 8 hours.

    ¨ Ability to occasionally move and lift up to 50 lbs.

    ¨ Ability to walk the property and grounds regularly.

    ¨ Ability to visually survey areas and assess needs.

    ¨ Ability to remain stationary, viewing a computer screen and typing for up to 8 hours.

    ¨ Ability to lift, roll, and stretch in order to move tables and chairs on a regular basis.

    ¨ Ability to move up and down stairs frequently throughout shift.

    ¨ Ability to bend frequently and repetitively during a shift.

    ¨ Ability to use repetitive manual dexterity.

    ¨ Ability to move quickly based on guest needs.

    ¨ Ability to frequently communicate and exchange accurate information effectively.

    ¨ Ability to read, write, understand and speak English.

    Technology and Equipment:

    ¨ Microsoft Office, including Outlook, Word, Teams, and Excel programs

    ¨ Property Management System

    ¨ Point of Sale System

    ¨ Sales/CRM Tracking System

    ¨ Various web-based marketing programs

    Working Environment:

    ¨ Hotel property with approximately 120 guest rooms.

    ¨ Work will take place primarily at the Lodge at Schroon Lake, but will include some off-site work.

    ¨ Group and solo work.

    ¨ Practice and observe all safety procedures.

    ¨ Interior of hotel, in all areas with exposure to extreme temperatures.

    ¨ Exterior of hotel with exposure to weather conditions.

    ¨ Exposure to various hazardous chemicals
    From: Hay Creek Hotels

  • Just Posted

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Marketing Manager
  • Confidential
  • Colchester, VT PART_TIME,FULL_TIME
  • Job Summary:We are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promot...
  • 2 Days Ago

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Marketing Manager
  • Subterra Solutions LLC
  • Colchester, VT FULL_TIME,PART_TIME
  • Job Summary:We are seeking a talented and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promot...
  • 3 Days Ago

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Marketing Manager
  • Launch Potato
  • Burlington, VT FULL_TIME
  • YOUR ROLE You will own our Debt vertical and assist on the Banking and Investment verticals of FinanceBuzz which empowers the financial decisions of millions of consumers monthly. Driven by a growth m...
  • 5 Days Ago

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Sr. Marketing Manager- REMOTE
  • Ryder System
  • Montpelier, VT FULL_TIME
  • Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)\ SUMMARY The Sr. Marketing Manager role is a strategic position that encompas...
  • 19 Days Ago

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Colchester, VT FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 20 Days Ago

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0 Electronic Marketing Manager jobs found in Essex, VT area

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Medical Support Assistant (Advanced)
  • Department of Veterans Affairs
  • Burlington, VT
  • Summary These positions fall under various health care service lines within VA White River Junction Health Care System. ...
  • 3/28/2024 12:00:00 AM

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Biomedical Equipment Technician I
  • University of Vermont
  • Burlington, VT
  • Position Details Advertising/Posting Title Biomedical Equipment Technician I Diversity Statement The University is espec...
  • 3/28/2024 12:00:00 AM

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LPN / LVN - Hospice - $28+ per hour
  • TRS Healthcare
  • Burlington, VT
  • BAYADA Home Health Care is seeking a LPN / LVN Hospice for a job in Burlington, Vermont. Job Description & Requirements ...
  • 3/28/2024 12:00:00 AM

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Vice Chair of Research- Department of Emergency Medicine- University of Vermont (Associate Professor/Professor)
  • University of Vermont
  • Burlington, VT
  • Posting Details Position will be posted for a minimum of one week, after which it is subject to removal without notice. ...
  • 3/28/2024 12:00:00 AM

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Per Diem / PRN Nurse RN - Hospice - $38+ per hour
  • TRS Healthcare
  • Burlington, VT
  • BAYADA Home Health Care is seeking a per diem / prn nurse RN Hospice for a per diem / prn nursing job in Burlington, Ver...
  • 3/28/2024 12:00:00 AM

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Staff - Registered Nurse (RN) - Hospice - $38+ per hour
  • PRN Healthcare
  • Burlington, VT
  • BAYADA Home Health Care is seeking a Registered Nurse (RN) Hospice for a nursing job in Burlington, Vermont. Job Descrip...
  • 3/28/2024 12:00:00 AM

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Shuttle Driver
  • Keurig Dr Pepper
  • Essex Junction, VT
  • Job Overview: Shuttle Driver The Shuttle Driver is responsible for safely delivering our products to all our Distributio...
  • 3/28/2024 12:00:00 AM

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Information Professional
  • US Navy
  • Essex, VT
  • About In the Navy, information technology (IT) plays an important role in everything from electronic mail systems, to sh...
  • 3/24/2024 12:00:00 AM

Essex is the most populous town in the U.S. state of Vermont and the second most populous incorporated area in Chittenden County, Vermont and the entire state of Vermont, with the first (in both cases) being Burlington, Vermont at 42,452 according to a 2015 U.S. census estimate. Essex has an estimated population of 21,199 in 2016. The village of Essex Junction is located within the town, and that village is home to the state of Vermont's busiest Amtrak station and largest private employer, GlobalFoundries. Vermont Route 289 crosses the town from east to west. Essex is located in central Chitte...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Electronic Marketing Manager jobs
$118,629 to $171,122
Essex, Vermont area prices
were up 1.6% from a year ago

Electronic Marketing Manager in Idaho Falls, ID
Electronic marketing is a type of micromarketing in which the retailer tracks consumer purchases using bar code scanner technology such as that found in many supermarkets.
December 15, 2019