Distance Learning and Education Director jobs in Louisiana

Position Title: Distance Learning: Distance Learning Communications Specialist

Department: 2032|Distance Learning

Responsibilities:

Reporting to the Marketing and Communications Manager, the Communications Specialist will write, design, and edit accurate, accessible, and customer focused messages for all Office of Distance Learning units while coordinating with appropriate staff in UL Lafayette’s Office of Communications and Marketing.    

 Responsibilities:

The Communication Specialist will: 

• Write and edit a variety of targeted messages for prospective students, current students, faculty, staff, administrators, and the community. These communications include, but are not limited to: news releases, web content, features, blog posts, recruitment material, reports, presentations, ad copy, and other special projects. 
•  Create compelling content for websites, social media platforms and marketing campaigns designed to capture student interest and influence enrollment while adhering to University brand standards and website style guidelines. 
•  Develop content to highlight quality online teaching practices and promote digital learning tools
•  Ensure web content is up-to-date, accessible, and optimized to meet marketing goals. 
•  Support the assessment, cataloguing, and organization of website content.
• Craft robust recruitment-focused email marketing campaigns and schedule delivery through the University’s customer relationship management system and other systems. 
• Contribute to the Office of Distance Learning’s communications calendar.
•  Conduct keyword research and create search engine optimization plans in collaboration with team members.
•  Work with external marketing partners to participate in approving marketing collateral.
•  Recommend communications and marketing campaign timelines, draft advertisement copy and ad layouts.
• Analyze target audiences & competitive behavior across digital landscapes. 
• Establish and analyze metrics and key performance indicators to determine effectiveness and viability of communication strategies and tactics. 
•  Report social media and website traffic statistics and make recommendations for optimizing web presence on a quarterly basis.
•  Perform related duties as necessary to support the UL Lafayette Office of Distance Learning mission, goals, and objectives. 

Qualifications:

Required Education: A bachelor’s degree in journalism, English, marketing, technical writing communications, or a closely related field is required or a bachelor’s degree in a non-related field accompanied by a portfolio of work demonstrating significant experience and preferred skills.  

Preferred Education: Coursework or CEUs in social media, SEO, and/or Internet marketing  

Required Knowledge, Skills, and Abilities: 

• Two years experience in content development for Web and other digital media. 

• Experience using Drupal or similar web content management system. 
  

• Demonstrated knowledge of online content strategy, usability and accessibility principles, and SEO approaches. 
  

• Strong research, writing, editing, and proofreading abilities with expert level attention to detail. 
  

• Demonstrable skills in persuasive communication with the ability to incorporate a diversity of backgrounds, cultures, talents, and experiences when developing content for different audiences. 
  

• Proficient in the usage of email marketing and desktop publishing software. 
  

• Ability to work independently and present creative ideas within an interdependent team 
  

• Fast, flexible, cooperative work style; Ability to meet strict deadlines. 
  

• Familiarity with accessibility standards and testing as well as cross-browser testing. 
  

• Ability to operate within customer relationship management systems and other databases.  
  

Application Requirements: cover letter, resume, digital work portfolio, and (3) professional references including name, title, phone number, and e-mail address

Job Ad# (req1504)