Director of Customer Insights develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Being a Director of Customer Insights designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development. Additionally, Director of Customer Insights requires a bachelor's degree. Typically reports to top management. The Director of Customer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Director of Customer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Bally Interactive is a leading provider of technology services focused on the US sports betting and casino gaming spaces. Our parent company, Bally's Corporation (NYSE: BALY), is a leading omnichannel provider of land-based gaming and interactive entertainment. To pursue its ambitious industry goals, Bally's has created two distinct operating divisions: "Bally's Casinos," which includes physical gaming and entertainment properties, and "Bally Interactive," comprised of leading companies in sports betting, casino gaming, fantasy sports, audience engagement, and much more.
The Role
The Director of Data & Insights will define the data and analytics strategy and data governance program for the organization. The director will manage and lead the planning, evaluation, and selection of the right data science capabilities for the enterprise and help distributed analytics staff to have the best data and analytic skills, processes, and technologies possible. The Director will serve as an advisor to the leadership team to develop and deliver enterprise-wide solutions for complex data challenges, including developing and applying algorithmic models to derive insights, improve decision making, and automate processes.
This role will report to the General Manager of Monkey Knife Fight and work alongside various teams including Marketing, Product, Engineering and Operations. This is an opportunity to join a relatively new and highly ambitious entrant to the North American igaming and sports betting market at the beginning of our growth journey!
What You Will Do:
Who You Are:
Why Choose Us?