Director of Customer Insights jobs in Indianapolis, IN

Director of Customer Insights develops and directs customer/consumer insights strategic projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other significant data in statistical analysis. Being a Director of Customer Insights designs and implements qualitative and quantitative research projects and methodologies including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction. Interprets research findings and marketing program results into insights and guidance for strategic product development. Additionally, Director of Customer Insights requires a bachelor's degree. Typically reports to top management. The Director of Customer Insights manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Director of Customer Insights typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Associate Director of Customer Insights
  • Pacers Sports & Entertainment
  • Indianapolis, IN FULL_TIME
  • The Associate Director of Customer Insights will report to the AVP of Customer Insights and Engagement and will oversee other analysts that will assist Marketing, Sponsorships, Sales, and Operations departments. The right person for the job will apply their exhaustive knowledge of data analysis to solving problems and finding opportunities for improvement across multiple projects, teams, and business units.

    ESSENTIAL DUTIES AND RESPONSIBILITIES:

    • Use advanced data modeling, predictive modeling, and analytical techniques to interpret key findings from company data and leverage these insights into initiatives that will support business outcomes.
    • Work to enable solutions and insights to be implemented throughout the business.
    • Create reports and dashboards that track and understand KPIs to analyze effectiveness and ROI of various marketing tactics.
    • Create and maintain survey strategy to gather customer, prospect, fan and partner sentiment and behavior.
    • Utilize integrated surveys through Qualtrics to capture data to complete customer profiles.
    • Conduct statistical analysis and create dashboards and presentations on survey data.
    • Conduct analysis of marketing effectiveness including digital marketing (paid digital, web data such as Google Analytics Campaign Tracking/Setup through Google Tag Manager), email, TV, radio, analysis of media mix modeling, marketing attribution, and more.
    • Perform marketing mix and attribution modeling and work with media manager and outside ad partners to optimize marketing channels and strategies.
    • Conduct and gather market research to enrich findings on current and historical trends.
    • Conduct audience research and segmentation for targeted marketing and sponsorship pitches.
    • Regularly present analysis and insights to leadership.
    • Train, develop, coach and supervise analyst-level employees.
    • Other projects and duties as assigned.

    QUALIFICATION REQUIREMENTS:

    To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    EDUCATION and/or EXPERIENCE:

    • Bachelor's degree required. Strong preference for degrees with an analytics or similar technical focus.
    • 6 years of experience as a business, sales, or marketing analyst.
    • 4 years of supervisory experience.
    • Ability to communicate complex problems and insights to all skill levels.
    • Strong SQL skills with an ability to perform effective querying involving multiple tables and subqueries.
    • Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources.
    • Experience and knowledge of statistical modeling techniques: GLM multiple regression, logistic regression, log-linear regression, variable selection, etc.
    • Experience writing advanced SAS code statements, models, and macros.
    • Experience with Qualtrics, and integrating the results to a CRM.
    • Technical experience with correlation and regression analysis in tools like Excel or R; experience with visualization tools like Tableau or PowerBI.
    • Strong ability to plan and manage numerous processes, people and projects simultaneously on tight timelines.
    • Ability to work cross-functionally across the organization.
    • Previous experience working with a sports organization is a plus.

    PHYSICAL AND ENVIRONMENTAL DEMANDS:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job the employee is regularly required to:

    • Sit
    • Stand
    • Walk
    • Speak in public
    • Use telephone
    • Use computer
    • Speak, hear and write

    WORK ENVIRONMENT:

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • The noise level in the office work environment is usually moderate.
    • The noise level in the Fieldhouse/game environment is usually loud.
    • The stress level may become high during certain times.

    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.

  • 16 Days Ago

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SaaS Finance Director - Remote
  • Driven Insights
  • Indianapolis, IN FULL_TIME
  • Fully Remote, Permanent Work from Home OpportunityJob Summary: Looking to build upon your track record as a SaaS finance professional in a rapidly growing segment of the financial services industry? Y...
  • 16 Days Ago

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Director of Finance & Accounting - Remote
  • Driven Insights
  • Indianapolis, IN FULL_TIME
  • Job Summary: Looking to build upon your track record as a SaaS finance professional in a rapidly growing segment of the financial services industry? You will work tightly with our clients and the Driv...
  • 16 Days Ago

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Accounting Manager - Remote
  • Driven Insights
  • Indianapolis, IN FULL_TIME
  • Fully Remote, Permanent Work from Home OpportunityJob Summary: Looking to build upon your track record as a rising accountant in a rapidly growing segment of the financial services industry? You will ...
  • 16 Days Ago

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Preschool Director
  • TCF - Preschool Director (Indiana Area)
  • Indianapolis, IN FULL_TIME
  • Job description TCF - School's Administration is an expading management team seeking for Preschool Directors to our schools located in Indianapolis area. We’ve been shaping, fueling and nurturing chil...
  • 1 Month Ago

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Assistant Director
  • TCF - Preschool Director (Indiana Area)
  • Greenwood, IN FULL_TIME
  • JOB DESCRIPTION Academy Assistant Director Job Summary Assists and supports the Director in all aspects of management of the academy, to include human resources, marketing, customer relations, financi...
  • 1 Month Ago

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0 Director of Customer Insights jobs found in Indianapolis, IN area

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Director of IOT
  • swipejobs
  • Indianapolis, IN
  • Job Overview: This role offers an exciting opportunity for an individual passionate about pioneering the integration of ...
  • 3/28/2024 12:00:00 AM

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Enrollment Director (Remote)
  • Cengage Group
  • Indianapolis, IN
  • **We believe in the power and joy of learning** At Cengage Group, our employees have a direct impact in helping students...
  • 3/28/2024 12:00:00 AM

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Director of Risk
  • JCW
  • JCW Group is currently working with an exciting and fast-moving auto-dealer lending firm to hire a Risk Director. This p...
  • 3/27/2024 12:00:00 AM

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Executive Director
  • American Senior Communities
  • Avon, IN
  • Executive Director Countryside Meadows We are actively recruiting for an experienced leader to join our team at our faci...
  • 3/27/2024 12:00:00 AM

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Executive director
  • Careerbuilder
  • Zionsville, IN
  • We believe lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys...
  • 3/26/2024 12:00:00 AM

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Director of Benefits
  • Pedagog Recruiting & Careers
  • Indianapolis, IN
  • One of our BEST clients with an established brand is looking for an outstanding Benefits Director! Compensation Base up ...
  • 3/25/2024 12:00:00 AM

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Executive Director
  • Connection Ministries
  • Indianapolis, IN
  • Connection Ministries equips Christian congregations to minister with adults with intellectual disabilities. It is our v...
  • 3/24/2024 12:00:00 AM

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Director of Development
  • Recruiting Experiences
  • Indianapolis, IN
  • Overview of Role The Development Director is integral to the success of the organization, and essential to the growth an...
  • 3/24/2024 12:00:00 AM

Indianapolis is in the East North Central region of the Midwestern United States, in central Indiana. According to the U.S. Census Bureau, the Indianapolis (balance) encompasses a total area of 368.2 square miles (954 km2), of which 361.5 square miles (936 km2) is land and 6.7 square miles (17 km2) is water. The consolidated city boundaries are coterminous with Marion County, with the exception of the autonomous municipalities of Beech Grove, Lawrence, Southport, and Speedway. Indianapolis is the 16th largest city by land area in the U.S. Indianapolis is within the Tipton Till Plain, a flat to...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Director of Customer Insights jobs
$199,761 to $283,666
Indianapolis, Indiana area prices
were up 1.3% from a year ago

Director of Customer Insights in Kennewick, WA
We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.
December 30, 2019
Director of Customer Insights in Portland, ME
One of the things we hear repeatedly is that customers really value their connections with individual pharmacists and staff.
December 30, 2019
Director of Customer Insights in Davenport, IA
“A deep ‘truth’ about the customer based on their behaviour, experiences, beliefs, needs or desires, that is relevant to the task or issue and ‘rings bells’ with target people.
January 29, 2020