Director of Customer Insights jobs in Idaho

Ridgeline Insights (ridgelineinsights.com) is a brand-focused Amazon Agency located in Boise, Idaho. We are committed to creating customized Amazon strategies for our brand partners that align with their omni-channel goals. Our team is highly focused on serving our customers, properly representing their brand identity on the platform, and then leveraging Amazon tools to drive sustainable long term success on the platform.

We've made the Inc. 5000 list of America's fastest growing private companies five years in a row, and because of our outstanding culture, we've also been featured by Outside Magazine for the past three years as one of the country's Top 50 Best Places to Work.

We are seeking a full-time Digital Advertising Specialist to join our Boise-based team. This individual will work hand in hand with our amazing Design, Marketing, Buying and Supply Chain teams to drive our clients' brand strategy, consumer experience, and achievement of sales goals.

RESPONSIBILITIES

Amazon PPC Advertising and Digital Marketing

• Work closely with Ridgeline Insights' Account Managers and Buying team to develop an Amazon PPC and digital advertising strategy for an assigned portfolio of client brands and their products.
• Create Amazon PPC campaigns at scale based on market research and product opportunities.
• Identify and implement strategies for increasing relevant organic product ranking.
• Maintain and monitor ROAS bids, impression share, conversions, quality score, and other important account metrics.
• Compile regular advertising reports and present to both internal and external teams.
• Create monthly, quarterly, and annual advertising spending projections based on sales forecasts.
• Conduct regular keyword, competitor, and market research using various tools to implement data-backed changes to advertising campaigns.
• Leverage internal advertising software to create automation and reports for selected brands.
• Analyze data regularly to recommend forward-thinking strategies based on results and opportunities.

Ridgeline Insights Outbound Marketing

• Collaborate with the Ridgeline Insights marketing team to create monthly content and marketing campaigns to drive new agency leads.
• Implement digital marketing campaigns across Google, LinkedIn, YouTube and more.
• Leverage Google Analytics to improve traffic, bounce rates, and conversions.
• Optimize digital content, website, landing pages, email campaigns and more.
• Track, report on, and optimize monthly marketing campaigns.
• Social media management of LinkedIn and YouTube

KNOWLEDGE AND SKILLS

• Familiarity with digital marketing platforms and websites (Wix, Google Analytics, Meta, email marketing, WordPress, etc.)
• Proven ability to operate within cross-functional teams without formal authority, and willingness to assist in areas outside your role.
• Comfortable working with and analyzing large sets of data and Amazon metrics, with a strong working knowledge of Microsoft Excel.
• Strong analytical and critical thinking skills; monitors own work and able to develop new skills and methods for improvement.

REQUIREMENTS AND PREFERENCES

• 2 years of digital marketing in e-commerce, DTC or agency experience
• Experience in search engine marketing and optimization.
• Amazon Seller Central experience is a plus.
• Bachelor's degree - preferably in Marketing or Advertising.
• Experience with common forms of PPC digital marketing.
• Experience with Amazon Advertising, Helium 10 and Skai, and other related software a plus.

Additional insights: We desire a candidate who:

• Embraces and is inspired by working in a small business environment
• Continuously embraces new challenges
• Is often willing to put the business needs ahead of their own
• Lives in Boise and/or the Treasure Valley (Idaho); our employees are encouraged to work in the office at least 2 days a week.

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Retailing/Business: 2 years (Preferred)

Work Location: Hybrid remote in Boise, ID 83702