Digital Marketing Supervisor supervises the day-to-day operations to implement the digital marketing strategy and to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Supervisor guides the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Supervisor reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Typically requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Digital Marketing Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
We will earn our customers' business every day, by being the very best at what we do.
FRANKLIN SAVINGS BANK
Functional Position Description
Digital Marketing Coordinator
Non-Exempt
Service Criteria
All individuals holding positions within Franklin Savings Bank are responsible for conducting themselves in a manner consistent with the FSB Pledge of Excellence. The Pledge of
Excellence describes standards of conduct that will be consistently demonstrated with customers and coworkers. These include Accuracy, Quality Service, Professionalism,
Confidentiality, Teamwork, Respect, Timeliness, Innovation, Communications, and Enjoying the
Journey. All employees are expected to be familiar with the descriptions of these standards and to understand the importance of consistently demonstrating them while performing their duties.
Purpose
The Digital Marketing Coordinator will develop, implement, track and optimize Franklin Savings
Bank’s digital marketing campaigns across all digital platforms. This position will also be responsible for attracting search traffic to the bank’s website.
The Digital Marketing Coordinator will be a self-starter who is able to manage projects from start to finish, develop positive relationships with our digital and creative agencies, and utilize technical computer programs and online platforms that will assist in executing digital marketing campaigns. The Digital Marketing Coordinator will work closely with the Marketing & Community
Engagement Officer to develop and launch campaigns on time and within budget.
Duties and Responsibilities
Engagement Officer.
Updated 3/2023
Skills/Experience/Training
Working Conditions
Must have valid driver’s license
Duties are performed both remotely and in an office environment, and will require traveling to other facilities using employee's personal transportation.
Requires the ability to operate, repetitively at times, a personal computer, telephone and other office equipment.
Physical effort and lifting is required with the handling of light materials and supplies.
Position is normally seated with the freedom of movement on a regular basis.
*External and internal applicants, as well as position incumbents who become disabled as defined under the Americans with Disabilities Act, must be able to perform the essential functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.
This job description represents an overview of the essential functions of this position. This is not a complete listing of all required duties. Specific duties may vary over time to meet the needs of the bank.
Franklin Savings Bank reserves the right to change the job duties as business requirements dictate. The employee will be expected to perform other reasonably-related duties as may be required by Management.
Every employee works for Franklin Savings Bank, not just for a particular manager.
Accordingly, employees are expected to act in the best interests of the bank, even if doing so requires actions and responsibilities not listed in the above job description.
Job descriptions are not intended as and do not create employment contracts. The bank maintains its status as an at-will employer.
Updated 3/2023
Job Type: Full-time
Pay: From $21.00 per hour
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Experience:
Work Location: In person
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