Digital Marketing Manager jobs in Worcester, MA

Interested in an outstanding opportunity to become part of a team with a stellar reputation as a community engaged Employer of Choice?

Established in 1905, Consigli has grown over the last 100 years from a local fourth generation family business into one of the largest construction managers and general contractors in the Northeast and Mid-Atlantic regions. In 2018, we transitioned to 100-percent employee-ownership.

Nationally ranked as one of Forbes 2021 Best Midsize employers and as one of the Best Places to Work by the Boston Globe, the Hartford Business Journal, and MaineBiz, our culture draws raw talent from college interns to seasoned veterans with substantial years of experience in their field. We credit empowerment, innovation and “thinking great” for our continual growth and success. Most important, we are thankful for our employees and are proud to have one of the most exciting project portfolios in the business.

Digital Marketing Manager:

If you are a self-starter who is passionate about creating compelling digital content, driving engagement, and contributing to the growth of our brand, we would love to hear from you.

We are seeking a highly skilled and creative Digital Marketing Manager to join our marketing team. As a Digital Marketing Manager, you will be responsible for developing and executing content strategies across various digital platforms to enhance brand visibility, engage our target audience, and drive client and talent acquisition and retention. The Digital Marketing Manager role will involve crafting compelling and impactful content that aligns with our brand, values, and marketing objectives.

• Content Strategy Development: Collaborate with the marketing team to develop comprehensive content strategies that support our overall marketing goals. Identify target audience segments and create content plans to reach and engage them effectively.
• Content Creation and Curation: Produce high-quality, engaging, and relevant content for various digital platforms, including website, blog, social media channels, email newsletters, and other marketing collateral. Curate and repurpose existing content to maximize its reach and impact.
• Content Optimization: Optimize content for search engine optimization (SEO) to improve organic visibility and increase website traffic. Stay updated on SEO best practices and incorporate them into content creation and distribution processes.
• Channel Management: Manage the content publishing schedule and distribution across different digital channels. Ensure consistent brand messaging and tone across all platforms while tailoring content to suit each channel's unique requirements and audience preferences.
• Performance Analysis: Monitor and analyze content performance using relevant analytics tools. Track key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, and social media reach. Use insights gained to refine content strategies and improve future content effectiveness.
• Collaboration and Coordination: Collaborate with cross-functional teams, including creatives, marketers, and subject matter experts, to gather information and develop engaging content. Coordinate content creation and distribution timelines to ensure timely delivery.
• Content Governance: Establish and enforce content governance policies, including editorial guidelines, style guides, and brand standards. Ensure content complies with legal and regulatory requirements and upholds the company's values and image.
• Industry Trends and Best Practices: Stay updated on emerging digital marketing trends, content marketing techniques, and industry best practices. Proactively recommend innovative content formats and strategies to improve audience engagement and achieve marketing objectives.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 5-7 years experience as a Digital Marketing Manager or similar role, preferably in a marketing or advertising agency.
• Proficiency in content management systems (CMS) and digital marketing tools.
• Highly proficient with social media platforms, email marketing, and other digital marketing channels.
• Ability to analyze data and derive actionable insights to drive content strategy.
• Creative mindset and ability to think strategically while executing tactically.
• Excellent project management and organizational skills, with the ability to manage multiple tasks and meet deadlines.
• Ability to work well under pressure, in a fast-paced environment and meet tight deadlines.
• Strong collaborative and interpersonal skills to work effectively within a team environment.
• Demonstrated ability to adapt to a fast-paced and evolving digital landscape.

An Affirmative Action / Equal Opportunity Employer

Consigli provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.