Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
WORX is a full-service marketing agency that takes digital to the next, and we are currently seeking an experienced Digital Marketing Manager to join our in-house team. The Digital Marketing Manager provides data-driven digital strategies for lead generation and brand awareness as well as digital campaign analysis, optimization, and management for client partners across a wide set of industries.
Responsibilities will include, but are not limited to:
Qualifications:
Preferred Qualifications:
This is a full-time position that requires the candidate to be in our Prospect, CT office with the flexibility of remote work when needed.
Job Type: Full-time
Pay: $53,073.09 - $90,000.00 per year
Benefits:
Schedule:
Work Location: In person
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