Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About KGWN:
Wyoming News Now is the trusted and dominant television and digital media station in Wyoming and the Panhandle of Nebraska. As a digital leader in this growing market the opportunities are many.
Job Summary/Description:
With stations in Casper and Cheyenne, Wyoming and Scottsbluff Nebraska, we offer a full suite of digital marketing solutions - from streaming video to social media advertising, targeted display and video, targeted email, YouTube, SEO, SEM and more.
Your responsibilities will include (but not be limited to) the following:
- Driving digital revenue growth and ensuring all digital budgets and goals are met or exceeded with a focus on new local direct business
- Providing digital training to the sales team
- Assisting Multimedia Consultants in presenting and closing digital business
-Developing sales presentations and collateral using up-to-date research materials
-Maintaining campaign tracking, delivery, and reporting to ensure campaign success
- Overseeing digital pricing and revenue forecasting
-Promoting a winning, positive culture
-Working at a partnership/consultative level as an expert in digital advertising with Multimedia - Consultants and advertisers
-Working in tandem with the General Sales Manager on revenue generation strategy and forecasting
-Oversight of all digital sales products, inventory management and pricing strategies
Qualifications/Requirements:
- Strong leadership skills, highly organized
- Comfortable holding team members accountable to their budgets and goals while helping them achieve success
-Ability to translate and communicate problems into opportunities
- Presentation experience, excellent written and verbal communication skills
- Ability to manage multiple projects, manage time wisely, and prioritize projects and people
- Strong computer skills, proficiency in PowerPoint, Excel, social media, etc.
- The ideal candidate would have a minimum of two years of sales experience
Come join our dynamic team, go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on "apply now"
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior by the first workday.