Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Are you looking to join a dynamic, exciting, fast growing digital advertising company?
DigitalMarketing.com is the fastest-growing, full service interactive advertising agency in the US. This is a professional, entrepreneurial, creative atmosphere with energetic, fun, honest, hard working individuals -- and we love what we do!
We are seeking self-starters and motivated talent to join our growing team. You will find challenging projects with diverse and smart people and a place where you will have the ability to learn from each individual’s unique talents.
DigitalMarketing.com is seeking a paid search specialist/manager to maintain, enhance and grow our client’s search engine marketing campaigns.
DigitalMarketing.com’s paid search professionals are responsible for implementing the latest techniques to improve paid search traffic for a portfolio of websites. Paid search specialists perform tasks including opportunity analysis, keyword research, ad copy writing, campaign setup and optimization. This position requires a strong drive to deliver results in the form of increased qualified traffic and an appetite for continual improvement. This position is a great opportunity for an analytically-minded marketer with a passion for the Internet, and PPC advertising.
Primary Responsibilities:
• Keyword research
• Ad copy writing
• Campaign setup
• Campaign tracking
• Campaign optimization
• Budget tracking
• Reporting
• Provide custom daily reports for management
• Provide feedback to media supervisor
• A/B & multivariate testing
QUALIFICATIONS
Background at a digital marketing agency and analytic experience. Candidate must be able to function independently, have excellent writing and editing skills, strong verbal communication skills, excellent computer skills (Excel skills critical), be dependable, detail-oriented and well organized.