Digital Marketing Manager jobs in Spartanburg, SC

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Spartanburg Methodist College
  • Spartanburg, SC FULL_TIME
  • Digital Marketing Manager
    Full-Time, Hybrid (potential for 100% remote for the right candidate)
    Spartanburg Methodist College seeks a full-time Digital Marketing Manager who will be responsible for strategy, placement, optimization and regular reporting on digital advertising and marketing campaigns for SMC’s online programs. You will be primarily focused on developing campaigns for paid search, display, email and social media advertising programs. In our fast-paced, dynamic environment, the Digital Marketing Manager is a key contributor to attracting new traditional age and adult students to our online programs, with a strong focus on growing enrollment among Spartanburg County residents. You will establish KPIs and other metrics to ensure we are meeting campaign goals and will continuously monitor advertising and marketing effectiveness to ensure a solid ROI. You have strong analytics skills, a results-oriented approach and a curious mindset.
    This position reports to the Vice President for Marketing.
    Key Responsibilities:
    • Setup, ongoing optimization, and management of PPC/digital advertising campaigns with priority given to SMC Online programs and Spartanburg County lead generation
    • Audience and keyword research, landing page development, setup of digital campaign, audience targeting and goal tracking, A/B testing, management of ad budgets, and optimizing for conversions and KPIs
    • Dashboard creation, analysis of campaign data and bi-weekly reporting on KPIs to include recommendations and strategy
    • Plan, implement, and monitor best-practice SEO strategies by using insights gathered from keyword research, on-page analysis, and technical audits
    • Plan, implement, and monitor email campaigns to leads, inquiries and applicants to drive them toward enrollment
    • Participate in meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
    • Actively collaborate with the Director of Enrollment Marketing and Director of Marketing Communications to align digital advertising campaigns with other ongoing initiatives
    • Serve as a subject matter expert, staying on top of the latest trends in digital advertising, analytics and online student acquisition.
    • Acquire and maintain technical certifications related to area of expertise
    • Additional responsibilities may be added based on the experience and skillset of the employee in the role
    Professional Competencies:
    • Exceptional quantitative /analytical skills
    • Ability to manage multiple tasks with effective resolution of conflicting priorities
    • Ability to manage and meet multiple, concurrent deadlines for ongoing annual campaigns and new initiatives
    • Ability to communicate effectively and professionally
    • Must be a team player who is also comfortable working independently with minimal supervision
    • Driven, forward-thinking individual with the ability to develop strategic digital advertising solutions to reach a diverse set of target audiences
    • Ability to present data as actionable insights and recommendations
    • Adaptive to change
    • Positive attitude and team spirit
    • Experience or interest in higher education marketing is a plus
    • Experience or interest in the online education industry is a plus
    Qualifications:
    • Bachelor’s degree in advertising, marketing, communications (or a related field)
    • Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
    • Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics (including GA4), TikTok, Instagram, LinkedIn, Facebook, and others.
    • Proficient in Google Looker Studio, and/or other comparable data analytics and visualization tools
    • Proficient in the use of collaboration tools such as Teamwork, Basecamp, Monday, etc.
    • Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
    • Proficient in conducting SEO research through tools like SEMRush, Moz, SpyFu, or ScreamingFrog
    • Familiarity with self-serve ad platforms such as Amazon Ads, Pandora AudioGo, Spotify Ad Studio, Choozle, or AdRoll is a plus
    • Proficient in Microsoft Office Suite of products, expressly Excel and PowerPoint
    • Basic understanding of HTML, CSS and JavaScript is preferred
    • Experience in creating email and text campaigns marketing automation platforms such as Hubspot, Marketo, Act-On, Slate or similar is preferred

    About the College: Founded in 1911, Spartanburg Methodist College is a private residential liberal arts institution serving a diverse student population within the United Methodist Connection. Since its founding as the first co-op school in the nation, SMC has remained dedicated to its mission to connect education and employment. After over 100 years as an Associate Degree granting institution, the college launched its first bachelor’s degree in 2019. SMC is growing significantly, adding new programs, and consistently evaluating operations because of a campus-wide commitment to innovation and a passion for designing all campus programs to serve its student population intentionally. Today, the college’s emphasis on education and employment includes a unique professional development concentration comprised of eight required courses for students seeking associate and bachelor’s degrees. SMC is committed to its student demographic and believes that global impact is possible through their success.
    Spartanburg Methodist College does not discriminate on the basis of race, color, creed, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation or any legally protected status in any personnel action regarding the recruiting, hiring, and promotion of faculty and staff members.
    All offers of employment are contingent upon satisfactory results of a background investigation. SMC participates in the federal E-Verify program.
    SMC does not maintain an open application file. Unsolicited resumes will not be considered.
  • 2 Days Ago

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Manager, Digital Marketing
  • Milliken & Company
  • Spartanburg, SC FULL_TIME
  • COMPANY OVERVIEWMilliken & Company is a global manufacturing leaderwhose focus on materials science delivers tomorrow's breakthroughs today. Fromindustry-leading molecules to sustainable innovations, ...
  • 14 Days Ago

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Online Digital Account Manager - REMOTE
  • Eli Global
  • Spartanburg, SC FULL_TIME
  • Company DescriptionPractice Builders is a healthcare marketing and consulting firm offering services to medical, dental and healthcare practices as well as to hospitals and clinics. From practice mark...
  • 13 Days Ago

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Manager, Marketing Strategy and Ops
  • Milliken & Company
  • Spartanburg, SC FULL_TIME
  • COMPANY OVERVIEWMilliken & Company is a global manufacturing leaderwhose focus on materials science delivers tomorrow's breakthroughs today. Fromindustry-leading molecules to sustainable innovations, ...
  • 23 Days Ago

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CWR Material Handler, Lvl 4 -2nd Shift
  • Siemens Digital Industries Software
  • Roebuck, SC FULL_TIME
  • JOB STATEMENT Support the Production lines in the movement of freight, stock, supplies and other materials from one area to another, loading and unloading items onto trucks, shelves or pallets. Coordi...
  • 9 Days Ago

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Procurement Specialist
  • Siemens Digital Industries Software
  • Spartanburg, SC FULL_TIME
  • Position Title: Procurement Specialist Location: Peachtree Corners, GA Who designs your future? You do. Are you looking for a career where you can showcase your passion for innovation and digitalizati...
  • 9 Days Ago

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0 Digital Marketing Manager jobs found in Spartanburg, SC area

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Market Sales Manager
  • Randstad USA
  • Spartanburg, SC
  • *This is a 100% full-time, in office position. Eligible applicants will be able to reliably commute to Spartanburg offic...
  • 3/28/2024 12:00:00 AM

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Assistant Community Manager
  • NHE
  • Flat Rock, NC
  • ASSISTANT COMMUNITY MANAGER Location: The Summit Hendersonville - Hendersonville, NC At NHE, our Assistant Community Man...
  • 3/28/2024 12:00:00 AM

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Graphic Designer
  • Maddox Industrial Transformer
  • Greer, SC
  • Job Description Job Description About Maddox: We are the nation's leading provider of electrical transformers to the com...
  • 3/28/2024 12:00:00 AM

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CDL Driver
  • Charlottes Backyard
  • Kings Mountain, NC
  • ** CDL Driver** Date Posted: **October 8, 2021** **Riddley Retail Fixtures** **Company Description** **Riddley is a loca...
  • 3/28/2024 12:00:00 AM

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Marketing Manager
  • Clear Touch Interactive Inc
  • Greenville, SC
  • Job Description Job Description Description: Title: Marketing Manager Reports to: Director of Marketing and Events Locat...
  • 3/27/2024 12:00:00 AM

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Professional Sales Representative
  • Ermi LLC.
  • Greenville, SC
  • Ermi, LLC - Market Manager Location: Greenville, South Carolina Status: Full-Time Ermi is Hiring: Market Manager About E...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • Clear Touch Interactive Inc
  • Greenville, SC
  • Job Description Job Description Description: Title: Marketing Manager Reports to: Director of Marketing and Events Locat...
  • 3/25/2024 12:00:00 AM

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Assistant Community Manager
  • Association Management Group - Carolinas
  • Greenville, SC
  • Job Description Job Description JOB DESCRIPTION: Greenville SC-area company is seeking a passionate, motivated, solution...
  • 3/25/2024 12:00:00 AM

Spartanburg is the most populous city in and the seat of Spartanburg County, South Carolina, United States, and the 12th-largest city by population in the state. The city of Spartanburg has a municipal population of 37,013, and Spartanburg County has an urban population of 180,786 as of the 2010 census. The Spartanburg Metropolitan Statistical Area, including Spartanburg and Union counties, had a population of 317,057 as of the 2010-2014 American Community Survey 5-Year Estimates. Spartanburg is the second-largest city in the greater Greenville–Spartanburg–Anderson Combined Statistical Area, w...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$106,327 to $147,181
Spartanburg, South Carolina area prices
were up 1.5% from a year ago

Digital Marketing Manager in Duluth, MN
Employers or hiring managers usually request resumes from applicants so they can see if the applicant has the required attributes and experience for the job.
October 29, 2019
Digital Marketing Manager in Lexington, KY
In my opinion, today’s Marketing Manager is required to know too much.
January 23, 2020
Digital Marketing Manager in El Paso, TX
Thus the term ‘digital marketing’ started receiving more attention and as with every other profession there is always a place for a ‘manager’.
January 07, 2020