Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Location: Hybrid (South Bend, IN)
Hourly Rate Range: $15 - $20 per hour
Position Overview
We are seeking an enthusiastic and dependable Digital Marketing Intern who wants to jumpstart their career and learn from an amazing team of marketing and sales professionals. You will be included in the marketing team's day-to-day activities and sit through each phase of development, from brainstorming campaign ideas to developing marketing materials and events. Under the supervision of the Marketing Manager, you will assist with researching customer and competitive data, social media outreach, SEO, and performing some administrative work.
Essential Duties & Responsibilities:
Qualifications Required Skills:
Preferred candidates will be a currently enrolled college undergraduate, graduate student, or recent university graduate with academic focus/experience in a degree program related to the field of digital marketing, web design, communications, business, public relations, public affairs, or a related discipline. To perform this position successfully, an individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and/or ability required.
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