Digital Marketing Manager jobs in Palmer, AK
Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Manager jobs
- Visit Anchorage
-
Anchorage, AK
FULL_TIME
-
Digital Marketing Manager
This full time position works under the direct supervision of the VP of Communications of Visit Anchorage to develop, execute, and manage in-state strategic marketing plans, programs, and initiatives including production, development, and branding in all platforms. Maintenance of the anchorage.net event calendar, job postings and answer traveler questions posed via Visit Anchorage online forms, email, social media, and other travel-related forums.
Responsibilities
Research technology, including database marketing to promote Anchorage to Alaska residents.
Collaborate in the production of creative content for in-state ad campaigns.
Maintain the brand’s voice and guide visitor engagement through external communications with leisure audiences while responding to inquiries from local residents and potential visitors coming in via anchorage.net
Develop annual advertising campaigns statewide including creative input, image, brand, tracking, ROI, and conversion rates
Research advertising placements & execute cost-effective media buys
Monitor and measure performance of marketing program and projects
Work with IT dept to enhance Simpleview database capabilities to find new ways to optimize Web integration to create efficiency and improve customer service
Required Education/Experience/Skills
- 4-year college degree in marketing, public relations, journalism, communications, or website management (or equivalent combination of education & experience)
- At least 3 years of relevant tourism, public relations, journalism, or digital marketing experience
- Proven experience with vendor management, public relations writing and editing in AP style
Applications will be reviewed on a rolling basis, with first review of interested applicants expected in mid May. To apply, please submit a cover letter and resume to nanderson@anchorage.net
Job Type: Full-time
Pay: $55,000.00 - $65,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
- 7 Days Ago
- Yuit Communications
-
Anchorage, AK
FULL_TIME
- The Media and Digital Manager plays a critical role in leveraging digital channels to reach and engage target audiences effectively, drive brand awareness and growth, and ultimately achieve business o...
- 14 Days Ago
- ROY BRILEY ASSOCIATION MANAGER
-
Anchorage, AK
PART_TIME,CONTRACTOR,TEMPORARY,FULL_TIME
- Job description Provides lead group direction and day-to-day financial oversight of budget, accounting, project accounting. Provides strategic leadership and analysis in the utilization of information...
- 9 Days Ago
- SCF New Branding 2018
-
Anchorage, AK
FULL_TIME
- Summary of Job Responsibilities: The Southcentral Foundation (SCF) Manager of Marketing is responsible for the marketing, advertising, and social media strategies of the Corporate Communications depar...
- 1 Day Ago
- Better Talent Advisors
-
Anchorage, AK
FULL_TIME
- This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
- 14 Days Ago
- Hilltop Ski Area
-
Anchorage, AK
FULL_TIME
- Position Summary As the Marketing & Community Development Manager, you will play a vital role in promoting Hilltop Ski Area services, strengthening the Hilltop brand presence, and fostering meaningful...
- 1 Day Ago
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0 Digital Marketing Manager jobs found in Palmer, AK area
- Matanuska-Susitna Borough School District
-
Talkeetna, AK
- Position Type: Classified Custodial Positions/Custodian Date Posted: 2/21/2024 Location: Su-Valley Jr./Sr. High School C...
- 4/17/2024 12:00:00 AM
- K2 Aviation
-
Talkeetna, AK
- Job Description Job Description Ramp Agent/Airline Support TALKEETNA As a Ramp Agent your primary task is to fuel airpla...
- 4/15/2024 12:00:00 AM
- K2 Aviation
-
Talkeetna, AK
- Job Description Job Description A typical day as a front desk agent will always start with having a friendly attitude. Y...
- 4/15/2024 12:00:00 AM
About Palmer, Alaska
were up 2.8% from a year ago