Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Job Description:
We are seeking a highly motivated and creative individual to join the team at Kingsmill Resort as a Digital Content Marketing Manager. In this role, you will be responsible for overseeing our social and digital marketing efforts of the resort and membership areas with a primary focus on content creation. You will work closely with cross-functional teams to develop and execute content strategies that drive engagement, brand awareness, and conversions across various digital platforms. This position will report directly to the Vice President of Sales & Marketing.
Responsibilities:
- Develop and implement comprehensive digital content strategies aligned with company objectives and target audience preferences.
- Create engaging and high-quality content for our social media channels, website, blog, email campaigns, and other digital platforms.
- Utilize analytics tools to monitor and analyze performance metrics, including engagement, reach, conversions, and ROI, to measure the effectiveness of content marketing initiatives.
- Identify trends and insights from data analysis to optimize content strategies, distribution channels, and audience targeting for maximum impact.
- Collaborate with ad and PR agencies, videographers, and other content creators to produce multimedia content that resonates with our audience.
- Monitor and analyze performance metrics to measure the effectiveness of content marketing initiatives and make data-driven decisions for optimization.
- Stay updated on industry trends, best practices, and emerging technologies in content marketing and social media to continuously improve our strategies.
- Manage social media accounts, including scheduling posts, responding to comments, and engaging with followers to foster community growth and brand advocacy.
- Work closely with the sales and marketing team to integrate content marketing efforts with overall marketing campaigns and initiatives.
- Develop and maintain content calendars, editorial schedules, and production timelines to ensure timely delivery of content.
- Collaborate with all areas of the resort, membership and realty sectors to align content with new offerings, promotions, and other initiatives.
- Stay informed about relevant industry regulations and guidelines to ensure compliance with legal and ethical standards in content creation and distribution.
Qualifications:
- Bachelor's degree in marketing, communications, journalism, or related field.
- Proven experience in digital marketing, use of analytics, content creation, and social media management. Preferably in a hospitality resort setting.
- Strong writing and editing skills, with the ability to craft compelling and engaging content for diverse audiences.
- Proficiency in using content management systems (CMS), social media management tools (Meta), and analytics tools such as GA4.
- Creative thinking and problem-solving skills, with a keen eye for detail and design.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Knowledge of SEO best practices and principles.
- Experience with graphic design, video editing, or other multimedia content creation tools is desirable.
- A passion for digital marketing and staying ahead of industry trends.
If you are a results-driven individual with a passion for creating compelling content and driving engagement through digital channels, we encourage you to apply for this exciting opportunity to join our dynamic team.
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