Digital Marketing Manager jobs in Lawrence, MA

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Social Media & Digital Marketing Manager - Beauport Hospitality Group
  • Cruiseport Gloucester LLC
  • Gloucester, MA FULL_TIME
  • Job Description:


    The Social Media & Digital Marketing Manager for Beauport Hospitality Group will primarily be responsible for collaborating with all of Beauport Hospitality Group’s properties to implement and execute the social media strategy through primary platforms and social channels.

    Experience:

    Must have at least four (4) or more years of related experience, to include direct experience in Social Media and Digital Marketing. Hotel, Hospitality or Luxury Brand Marketing experience highly preferred.

    Education:

    Bachelor's Degree in Marketing, Journalism, Public Relations or equivalent work experience.

    ESSENTIAL FUNCTIONS

    • Manage and execute the Group's Social Media Strategy for multiple brands across a wide variety of channels.
    • Work within the Marketing team to support ongoing campaigns and promotions.
    • Ensure projects are on target and on time, with quality and achievement of the project objectives.
    • Work with a toolkit to schedule and monitor social activity and actively engage with each community.
    • Measure and analyze KPIs, making suggestions to help achieve goals and improve strategy.
    • Develop compelling content to engage target audiences, while identifying new opportunities for creative media and promotions.
    • Produce lifestyle and product/food photographs for website and social media.
    • Maintain a brand voice that resonates with each community, suits each platform, and stays true to the Company’s social strategy.
    • Grow social following by providing content that’s aligned with audience needs and interests
    • Knowledge of past, current, and future social media trends and updates; keeping competitive and relative within our industry.
    • Attend special events at various properties to cultivate real-time content.
    • Provide superior customer service and Hospitality via online community management.
    • Consistently share media placements and partnership content across appropriate social channels, tagging relevant parties to increase reach.
    • Research, identify and build relationships with influencers, bloggers, and associated communities for dedicated campaign outreach.
    • Manage custom content calendar in conjunction with department’s campaign timeline, seeking out local happenings in the community.
    • Manage and monitor the Company’s email campaigns and communicating company brands through email marketing.

    Required Experience:


    JOB QUALIFICATIONS

    • Have Bachelor’s degree in appropriate field of study or equivalent work experience.
    • Must have at least two (2) or more years of related experience, can include internships in social media or digital marketing.
    • Ability to naturally communicate visually.
    • Demonstrated ability to work with maximum efficiency, accuracy, and attention to detail.
    • Ability to multitask and prioritize effectively in a fast paced and demanding environment.
    • Ability to extract relevant insights from social media data to communicate results and refine strategies.
    • Ability to exercise sound logic and judgement in evaluating situations and utilizing appropriate resources, escalating opportunities issues and insights.
    • Must be self-directed, motivated and be able to adapt to changing situations.
    • Experience with Adobe Creative Suite is preferred.
    • Experience with e-marketing platforms such as constant contact is preferred.
    • Ability to effectively use MS Office products including but not limited to Word, Excel, Outlook, PowerPoint, etc.
    • Must be able to work a flexible schedule, including nights, weekends, and holidays.
    • A strong communicator who is versatile and tactful in all situations.
    • Demonstrated proficiency in proofreading and editing materials.
    • Must have strong verbal, written and grammatical skills, as well as ability to present information and ideas logically and clearly; keen eye for detail required.

    WORKING ENVIRONMENT

    • Work will primarily take place in the Marketing Office, with continuous movement throughout all Beauport Hospitality Group properties.
    • Group and solo work.

    The Beauport Hospitality Group is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, national origin, gender, age, religion, disability, sexual orientation, veteran status, or any other status or characteristic protected by law.
    From: Cruiseport Gloucester LLC

  • 1 Day Ago

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Digital Marketing Coordinator
  • NCAB Group
  • Hampstead, NH FULL_TIME
  • THIS IS NCAB GROUP: We are a leading global PCB supplier founded in 1993. Today, we have local presence in 15 countries in Europe, Asia and North America and customers in approximately 45 countries wo...
  • 19 Days Ago

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Assistant Branch Manager, Andover, Full-time, Onsite
  • Digital Federal Credit Union / DCU
  • Andover, MA FULL_TIME
  • Schedule Monday through Friday 8:30 AM - 5:30 PM, alternate Thursdays or Fridays 10:30 AM - 7:30 PM, and alternate Saturdays 8:30 AM - 3:30 PM (40 hours) What You’ll Do Assist the Branch Manager in su...
  • 20 Days Ago

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Digital Project Manager
  • BDO Belgium
  • Zaventem, MA FULL_TIME
  • This job in a nutshell We live in a fast changing world, full of challenges and opportunities. In order to succeed as a business, it's crucial to react swiftly to these changes. Join the BDO family, a...
  • 4 Days Ago

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Store Manager
  • Garage clothing-Store manager-Mall of Rockingham,...
  • Salem, NH FULL_TIME
  • Seize the opportunity to join a global fashion retailer with two brands at the heart of its success, Garage and Dynamite, selected as one of Montreal's Top Employers 2020 and as one of Canada’s Top em...
  • 22 Days Ago

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Principal Product Security Engineer
  • Randstad Digital
  • Danvers, MA FULL_TIME
  • Job Detailsjob summary:One of our Massachusetts clients is looking for a Product Security Analyst to join their Product Security team to help ensure security is implemented by design for this top-perf...
  • 12 Days Ago

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0 Digital Marketing Manager jobs found in Lawrence, MA area

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Senior Digital Marketing Strategy Manager
  • InterSystems
  • Cambridge, MA
  • We are seeking a dynamic Senior Digital Marketing Manager for North America to join our team. The ideal candidate will b...
  • 3/28/2024 12:00:00 AM

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Luxury Community Manager
  • Community Property Management
  • Lowell, MA
  • Job Description Job Description A dynamic, full-time Property Manager / Community Manager position is available at a Res...
  • 3/28/2024 12:00:00 AM

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Marketing Manager
  • A-Line Staffing Solutions
  • Boston, MA
  • Job Description Job Description Title: Senior Marketing Manager – Healthcare Delivery In-Store Experiences Pay Rate: $40...
  • 3/27/2024 12:00:00 AM

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Senior Marketing Manager
  • EF Education First
  • Cambridge, MA
  • EF Educational Tours (ET) and Explore America (EA), divisions of EF Education First, are seeking a driven, collaborative...
  • 3/27/2024 12:00:00 AM

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Community Manager
  • MILL CREEK RESIDENTIAL TRUST LLC
  • Needham, MA
  • Welcome to Mill Creek! We're glad you're here! At Mill Creek Residential we are committed to building a diverse, equitab...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Manager
  • Robert Half
  • Beverly, MA
  • Our Financial Services client is looking for a Digital Marketing & Communications Manager to join their growing team! Th...
  • 3/25/2024 12:00:00 AM

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Senior Marketing Manager
  • Marchon Partners
  • Boston, MA
  • THE ROLE This is a newly created role within the Global Investment Marketing team will support overall business growth o...
  • 3/25/2024 12:00:00 AM

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Community Manager
  • Thrive Communities
  • Chelsea, MA
  • Feel Seen at Thrive! Community Information: Learn more about Chelsea at Juanita Village . Salary: $85-90K Schedule: Full...
  • 3/25/2024 12:00:00 AM

According to the United States Census Bureau, the city has a total area of 7.4 square miles (19 km2), of which 7.0 square miles (18 km2) is land and 0.4 square miles (1.0 km2) (6.07%) is water. Lawrence is on both sides of the Merrimack River, approximately 26 miles (42 km) upstream from the Atlantic Ocean. On the north side of the river, it is surrounded by Methuen. On the south side of the river, the town is bordered by North Andover to the east, and Andover to the south and southwest. Lawrence is approximately 30 miles (48 km) north-northwest of Boston and 27 miles (43 km) southeast of Manc...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$120,819 to $167,241
Lawrence, Massachusetts area prices
were up 1.6% from a year ago

Digital Marketing Manager in Duluth, MN
Employers or hiring managers usually request resumes from applicants so they can see if the applicant has the required attributes and experience for the job.
October 29, 2019
Digital Marketing Manager in Lexington, KY
In my opinion, today’s Marketing Manager is required to know too much.
January 23, 2020
Digital Marketing Manager in El Paso, TX
Thus the term ‘digital marketing’ started receiving more attention and as with every other profession there is always a place for a ‘manager’.
January 07, 2020