Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
The Social Media & Digital Marketing Manager for Beauport Hospitality Group will primarily be responsible for collaborating with all of Beauport Hospitality Group’s properties to implement and execute the social media strategy through primary platforms and social channels.
Experience:
Must have at least four (4) or more years of related experience, to include direct experience in Social Media and Digital Marketing. Hotel, Hospitality or Luxury Brand Marketing experience highly preferred.
Education:
Bachelor's Degree in Marketing, Journalism, Public Relations or equivalent work experience.
ESSENTIAL FUNCTIONS
JOB QUALIFICATIONS
WORKING ENVIRONMENT
The Beauport Hospitality Group is an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, national origin, gender, age, religion, disability, sexual orientation, veteran status, or any other status or characteristic protected by law.
From: Cruiseport Gloucester LLC
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