Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Reporting Structure:
Reports To: Director, Marketing
Direct Reports: NA
Overview
The Digital Marketing Manager will be responsible for developing and implementing the overall digital marketing strategy to drive customer engagement and generate leads. The Digital Marketing Manager will also collaborate with cross-functional teams to ensure the success of digital marketing campaigns.
Responsibilities:
Education and Experience
Knowledge and Skills
Personal Attributes
Additional Information
FLSA Status: Full-time, Exempt
Location: Norwalk, CT
Work Authorization: Must be able to show evidence of authorization to work in the US without
employer sponsorship
EEO Statement
LBB Specialties is committed to providing a fair and equal employment opportunity for all employees and job applicants regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital status, disability, medical history or genetic information, military service, or other non-merit based factors.
We believe that employees should be provided with a working environment that fosters productivity and the ability to work to the best of his/her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, marital status, disability, medical history or genetic information, military service, or other non-merit based factors.
We expect and require the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere.
Disclaimer
This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that may be required and these may change from time to time.
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