Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
We are seeking a highly skilled and motivated Digital Marketing Manager to join the Hawkes Learning marketing team. As a Digital Marketing Manager, you will play a key role in developing and implementing new digital marketing strategies with a focus on marketing automation, lead generation and nurturing campaigns, CRM integration design, and other key objectives. This position requires expertise in marketing automation, campaign strategy and execution, program monitoring, distribution management, brand strategy, and CRM integration management. Experience in the higher education technology industry is preferred.
Responsibilities:
Requirements
Hawkes Learning is a leading provider of educational technology solutions, committed to revolutionizing the learning experience for students and educators. Our innovative products empower educators to help students and drive academic success. Headquartered in Charleston, SC, Hawkes Learning offers an inclusive work environment that thrives on collaboration, creativity, and having a can-do attitude. If you are a strategic thinker with a passion for digital marketing, we invite you to apply for this exciting opportunity. The company is set up for growth and this role will be a key contributor to that growth. Join us in shaping the future of higher-ed technology!
Hawkes Learning is an equal opportunity employer.
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