Digital Marketing Manager jobs in Dover, DE

Come join a growing financial technology company that’s leading the marketplace in both the marketing and servicing of credit cards! Continental Finance Company specializes in credit card options for those consumers with less than perfect credit. We are seeking a Senior Digital Marketing Manager to support our Marketing team.

Our Senior Digital Marketing Manager will develop and execute digital marketing programs that effectively drive new customer acquisition throughout multiple digital channels. The role is responsible for digital channel account production, managing affiliate and partnership marketing relationships and overseeing campaigns through all phases of launch and roll out, including negotiation of partnerships and media buys, creative development, trafficking, reporting and analysis and optimization.

***CFC offers a hybrid work schedule which includes three (3) core days in the office (Tuesday, Wednesday, and Thursday) and two (2) remote workdays (Monday and Friday)*** 

Essential Functions:

• Co-manage the daily execution of customer acquisition campaigns and initiatives.
• Identify and implement opportunities to enhance digital program performance, cultivate new growth opportunities and optimize ROI.
• Manage relationships with strategic partners including Facebook and Google, overseeing their execution of digital marketing projects and priorities.
• Leverage deep experience with affiliate/partnership marketing, digital media management, display prospecting and re-targeting, paid search, email, referral marketing, as well as web analytics tools and A/B testing.
• Monitor brand guidelines and maximize cross channel integration.
• Create and maintain publishing schedules and content calendars
• Execute other marketing campaigns and programs as needed.

The ideal candidate will have the following:

• A bachelor's degree is desired and at least 4 years of experience in a related digital marketing, user experience or product management area.
• A strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields' concepts, practices, and procedures.
• 3 years of experience conducting analysis using web analytical, a/b testing, and affiliate management tools / platforms like Adobe/Omniture, WebTrends, Coremetrics, Google Analytics, Adobe Target, Optimizely, Kenshoo, Marin, DoubleClick, Commission Junction, Rakuten, Impact Radius and/or other similar tools.
• A wide degree of creativity and latitude is expected.
• Previous experience in credit card marketing is a plus.

Why Continental Finance?

Continental Finance Company (the “CFC”) is one of America’s leading marketers and servicers of credit cards for consumers with less-than-perfect credit. Since our founding in 2005, we have prided ourselves on corporate responsibility to customers in terms of a strong customer support program and fair treatment. With our success, we have also grown into an innovative financial tech company! With a state-of-the-art consumer marketing and servicing platform, we provide a variety of services to consumers when other financial institutions will not accommodate them. With more than 2.6 million credit cards managed and serviced since our founding, we pride ourselves on putting the customer first. We are not a chartered banking financial institution, nor are we a debt originator or a credit card issuer.

CFC is an equal opportunity employer that is committed to inclusion and diversity. Our company provides equal employment opportunity (EEO) regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.

CFC is seeking bright, energetic individuals that will help us grow and develop together! We uphold a promise to treat our employees with the same care and concern as we do our customers. We offer all employees competitive compensation and benefits in an exciting, fast-paced business casual environment. Join our growing team and apply online today!

***CFC offers a hybrid work schedule which includes three (3) core days in the office (Tuesday, Wednesday, and Thursday) and two (2) remote workdays (Monday and Friday)*** #LI-HYBRID