Digital Marketing Manager jobs in Daytona Beach, FL

Digital Marketing Manager

The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.

Responsibilities:

• Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
• Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
• Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
• Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
• Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google , YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
• Serve as primary point of contact for all clients, press, analysts, and media
• Write press releases, case studies and contributed articles
• Review new technologies and keep the company at the forefront of developments in digital marketing