Digital Marketing Manager jobs in Casper, WY

Are you an energetic and detail-oriented individual passionate about driving client marketing success? Our growing agency is seeking a versatile Marketing Consultant & Account Manager to spearhead innovative marketing strategies and ensure seamless client satisfaction. This dual role entails a blend of client liaison, project oversight, and strategic marketing execution.

Key Responsibilities:

• Strategic Planning: Develop and execute comprehensive marketing strategies tailored to clients' goals and target audiences. This includes conducting market research, competitor analysis, and identifying key insights to inform marketing plans.
• Campaign Management: Oversee the implementation of marketing campaigns across various channels, including digital, social media, email, and traditional media. Monitor campaign performance, analyze metrics, and make data-driven recommendations for optimization.
• Client Relationship Management: Serve as the main point of contact for clients, maintaining strong relationships through regular communication, updates on campaign progress, and strategic recommendations. Understand clients' needs and objectives to provide personalized marketing solutions.
• Creative Direction: Collaborate with creative teams to develop compelling and innovative marketing collateral, including advertisements, website content, social media posts, and other promotional materials. Ensure all creative assets align with clients' brand guidelines and messaging.
• Performance Analysis and Reporting: Track and analyze the effectiveness of marketing initiatives, using tools like Google Analytics, CRM systems, and social media analytics platforms. Prepare regular reports and presentations for clients, highlighting key performance metrics, insights, and recommendations for future strategies.

Skills and Qualifications:

• Strategic thinking and planning abilities.
• Strong communication and interpersonal skills.
• Strong organizational & project management skills.
• Experience and proficiency in digital marketing tools and data analysis..
• Proficiency in marketing analytics and data analysis tools.
• Ability to manage budgets and meet tight deadlines.
• Experience in managing marketing campaigns across multiple channels.
• Knowledge of current marketing trends and best practices.
• Bachelor's degree in Marketing or related field preferred.

If you're an analytical thinker with a creative edge and a passion for both marketing and sales, we encourage you to apply for this dynamic and multifaceted role.

Job Type: Full-time

Pay: $48,271.79 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to Relocate:

• Casper, WY 82601: Relocate before starting work (Required)

Work Location: In person