Digital Marketing Manager jobs in Connecticut
Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Recently Added Digital Marketing Manager jobs
Marketing Manager, Patient and Digital marketing
- MannKind Corporation
-
Danbury, CT
FULL_TIME
-
At MannKind our employees are our number one asset, and we continue becoming a tight-knit community where each of us plays a critical role in our collective success. Committed to diversity, at MannKind we depend on a rich blend of ideas, backgrounds, and working styles in our quest to change the world for the better.
Position Summary:
MannKind Corporation currently has an open position for Marketing Manager, Digital/Patient, located in Danbury, CT. The Marketing Manager will lead the execution of promotional programs and tactics targeted to patient audiences promoting the Afrezza (and V-Go) brand(s). This is an exciting opportunity for a pharmaceutical marketer with patient experience to play a critical role on the brand team.
Principal Responsibilities:- Leading patient projects from concept to implementation to drive awareness and conversion and adherence
- Developing segmented personas of people living with Type 1 and Type 2 Diabetes and ensuring organizational alignment in our external brand positioning
- Reach patients in innovative ways focused on Key Performance Indicators tied back to the patient journey
- Coordinating the work of multiple external vendors and internal departments including marketing, sales, legal, regulatory, medical affairs, compliance and IT
- Leading projects through the Promotional Review Committee process with legal, regulatory, and medical
- Optimizing program budgets and producing metrics to ensure the success of the promotional programs
- Leading market research that supports patient and/or care giver promotional efforts
- Duties and responsibilities are not limited to the work listed above and may include other assignments, as necessary
Education and Experience Qualifications:- Directly related patient/consumer marketing experience in the pharmaceutical/biotech industry with either a BS/BA Degree with 5-7 years of experience and/or MBA/MS with 3-5 year of experience
- Experience in marketing project management is required
- Strong project management skills
- Excellent verbal and written communication skills
- Demonstrated analytical skills and the ability to think strategically and solve problems
- Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment
- Strong leadership ability to drive influence across partners to set direction, align work efforts, and ensure flawless execution
- Experience working closely with field sales organizations to implement marketing programs with measurable business impact
- Outstanding organizational skills and experience managing multiple vendors and agency partners
- Effectively manage multiple competing responsibilities with the ability to prioritize and drive the most critical business activities
- Strong understanding of the legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
- Previous experience in the diabetes marketplace preferred
- Record of increasing responsibility within sales and/or marketing
- Traveling may be required (15% or more) for attendance of key customer events
Areas of experience preferred:- Data Analysis: Understanding data analytics tools like Google Analytics and being able to interpret data to drive marketing decisions.
- Search Engine Optimization (SEO): Knowing how to optimize content and websites to rank higher in search engine results pages (SERPs).
- Content Marketing: Creating valuable and engaging content across various platforms, including blogs, social media, and videos.
- Social Media Marketing: Understanding how to leverage social media platforms effectively for marketing purposes, including content creation, audience engagement, and paid advertising.
- Email Marketing: Knowing how to build and manage email lists, create effective email campaigns, and analyze email marketing metrics.
- Paid Advertising: Proficiency in managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Conversion Rate Optimization (CRO): Understanding how to optimize websites and landing pages to increase conversion rates and improve user experience.
- Mobile Marketing: Knowing how to optimize marketing efforts for mobile devices, including mobile-friendly websites, apps, and mobile advertising.
- Understanding of Marketing Funnel: Knowledge of the marketing funnel and how to create strategies to move users through the stages of awareness, consideration, and conversion.
- Customer Relationship Management (CRM): Understanding how to use CRM software to manage customer interactions and data for marketing purposes.
- A/B Testing: Knowing how to conduct A/B tests to optimize marketing campaigns and improve performance.
- 1 Month Ago
Marketing & Digital Operations Manager
- henkel1-pilot
-
Rocky Hill, CT
FULL_TIME
- HENKEL IS FOR THOSE WHO STEP UP. DO YOU? At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brand...
- 1 Month Ago
Digital Marketing Manager
- WORX
-
Prospect, CT
FULL_TIME
- WORX is a full-service marketing agency that takes digital to the next, and we are currently seeking an experienced Digital Marketing Manager to join our in-house team. The Digital Marketing Manager p...
- 21 Days Ago
Digital Marketing Manager
- CompassMSP
-
Hartford, CT
FULL_TIME
- Digital Marketing Manager Who we are: CompassMSP is a rapidly expanding, award-winning technology solutions provider in the booming managed services space. Our vision is to be the North American leade...
- 22 Days Ago
Marketing and Digital Content Manager
- Greenwich Country Day School
-
Greenwich, CT
FULL_TIME
- Greenwich Country Day School is an independent, co-educational day school with a current enrollment of over 1400 students in grades N-12, and a faculty and staff of 400. The original Old Church Road c...
- 11 Days Ago
Digital Marketing Manager - RecruitmentMarketing.com
- Onward Search
-
Norwalk, CT
FULL_TIME
- Company Overview: Recruitment Marketing LLC (RMC) is a Talivity brand, trusted and authoritative resource hub for talent acquisition professionals. Our mission is to provide professionals with access ...
- 11 Days Ago
Digital Marketing Manager jobs at Popular Companies
Digital Marketing Manager
- Appreciative Staff Member
-
Napa, CA
- Job Description Lead the planning and execution of the digital marketing strategies to promote Supermart services to cus...
- 4/25/2024 12:00:00 AM
Digital Marketing Manager
- Bare Home
-
Forest Lake, MN
- JP Ecommerce has been named one of the top-ten, fastest growing, businesses in Minnesota by Inc. 5000 for the past four ...
- 4/25/2024 12:00:00 AM
Digital Marketing Manager
- Tubby Todd Bath Co.
-
Carlsbad, CA
- COMPANY OVERVIEW Tubby Todd is a founder-led, direct-to-consumer ('DTC') family-focused brand providing gentle and effec...
- 4/25/2024 12:00:00 AM
Digital Marketing Manager
- Frette
-
New York, NY
- Frette is seeking an experienced and entrepreneurial Digital Marketing Manager to join the team. This individual is resp...
- 4/25/2024 12:00:00 AM
Digital Marketing Manager
- Slick Raven Marketing
-
Elkhart, IN
- IMPORTANT: Candidates need to be based out of the ELKHART area or willing to travel throughout Southwest Michigan and No...
- 4/24/2024 12:00:00 AM
Digital Marketing Manager
- Frette
-
New York, NY
- Frette is seeking an experienced and entrepreneurial Digital Marketing Manager to join the team. This individual is resp...
- 4/24/2024 12:00:00 AM
Digital Marketing Manager
- Archtop Fiber
-
Kingston, NY
- Senior Marketing Manager At Archtop Fiber, our mission is to be the true fiber of your community. We believe in the powe...
- 4/22/2024 12:00:00 AM
Digital Marketing Manager
- Jcb North America
-
Pooler, GA
- Position Summary This position is responsible for all digital marketing activities providing an effective integrated str...
- 4/21/2024 12:00:00 AM
About Connecticut
Connecticut is bordered on the south by Long Island Sound, on the west by New York, on the north by Massachusetts, and on the east by Rhode Island. The state capital and fourth largest city is Hartford, and other major cities and towns (by population) include Bridgeport, New Haven, Stamford, Waterbury, Norwalk, Danbury, New Britain, Greenwich, and Bristol. Connecticut is slightly larger than the country of Montenegro. There are 169 incorporated towns in Connecticut.The highest peak in Connecticut is Bear Mountain in Salisbury in the northwest corner of the state. The highest point is just east...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$121,914 to $168,746
Most Popular Cities in Connecticut for Digital Marketing Manager Jobs
What does a Digital Marketing Manager do?
Digital Marketing Manager in Daytona Beach, FL
A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
February 06, 2020
Digital Marketing Manager in Altus, OK
In an e-commerce firm, the Job Description of a Digital Marketing Manager would generally include both operational and strategic responsibilities.
February 24, 2020
Digital Marketing Manager in Tacoma, WA
But what exactly does a digital marketing manager do? And how does a digital marketing manager differ from an SEO professional or content creation executive.
December 24, 2019