Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
We are hiring a Digital Marketing Manager at our corporate office in Birmingham, AL! As the Digital Marketing Manager, you are responsible for developing and executing a variety of marketing initiatives that increase brand awareness and drive sales for the Hibbett I City Gear brand and its vendors. You will manage requests and plan campaigns to innovate each area of digital marketing. You will also collaborate and interact with merchants, creative services, digital commerce, marketing, and other business partners to ensure marketing programs are cohesive across key channels and align with overall brand objectives.
DUTIES:
SUPERVISORY RESPONSIBILITIES
The Digital Marketing Manager directly supervises the Email Marketing Specialists and the Marketing Generalists. The manager carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
Job Type: Full-time
Schedule:
Application Question(s):
Experience:
Work Location: In person