Digital Marketing Manager jobs in Alabama

Digital Marketing Manager manages and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Manager leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Manager reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a director. The Digital Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Digital Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Digital Marketing Manager
  • Hibbett Sports/City Gear
  • Birmingham, AL FULL_TIME
  • We are hiring a Digital Marketing Manager at our corporate office in Birmingham, AL! As the Digital Marketing Manager, you are responsible for developing and executing a variety of marketing initiatives that increase brand awareness and drive sales for the Hibbett I City Gear brand and its vendors. You will manage requests and plan campaigns to innovate each area of digital marketing. You will also collaborate and interact with merchants, creative services, digital commerce, marketing, and other business partners to ensure marketing programs are cohesive across key channels and align with overall brand objectives.

    DUTIES:

    • Lead and oversee SMS, app notification, and email programs. Lead and oversee paid social efforts to achieve marketing objectives and goals.
    • Key liaison with marketing, digital, and merchant teams and external creative vendors in development of integrated marketing plans.
    • Develops processes and protocols to support established and new business objectives across multiple departments
    • Coordinate across various internal & external partners in digital commerce, merchandise, marketing, and design to ensure all marketing assets are created, approved, and delivered on time for both Hibbett I City Gear and vendor campaigns
    • Drives the execution of multiple marketing plans and projects
    • Manages budget across tactics to achieve business goals
    • Manage and strategize the marketing calendar for digital and traditional marketing channels
    • Engagement with creative agency for design & content development
    • Continuously provides optimization recommendations for media and creative to achieve ROAS targets
    • Monitor campaign effectiveness and report back results to internal stakeholders
    • Stay abreast of emerging marketing opportunities and innovative ideas
    • Manage the Specialist, Email Marketing and the Generalist, Marketing, mentoring, and training them on best practices, policies, and procedures.
    • Oversee and maintain vendor relationships, helping to carry out digital marketing campaigns.
    • Support various marketing campaigns with digital components and help with digital innovation projects.
    • Protect the company’s assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.

    SUPERVISORY RESPONSIBILITIES

    The Digital Marketing Manager directly supervises the Email Marketing Specialists and the Marketing Generalists. The manager carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

    QUALIFICATIONS

    • 5 years of email and mobile marketing experience.
    • Demonstrated management and leadership skills.
    • Experience working for a retail company.
    • Ability to multi-task and execute with excellence & precision while adapting to competing demands and shifting priorities.
    • Ability to communicate & influence effectively at all levels of the organization.
    • Excellent writing skills.
    • Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.
    • Innate ability to grasp what is relevant, trending, and on-brand.
    • Strong appreciation for the creative process and product knowledge.
    • Clear & effective written & verbal communication.
    • Ability to work independently; self-motivated & willing to take an idea and run with it.
    • Highly organized & flexible.
    • Proficient in Microsoft Office, including Word, Outlook, and Excel.

    Job Type: Full-time

    Schedule:

    • Monday to Friday

    Application Question(s):

    • What is your preferred pay range?

    Experience:

    • SMS and Email Marketing: 5 years (Preferred)

    Work Location: In person

  • 17 Days Ago

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Digital Marketing Manager
  • Birmingham Jefferson Co
  • Birmingham, AL FULL_TIME
  • ABOUT THE BJCCFor over 50 years, the Birmingham-Jefferson Convention Complex (BJCC) has served as a premier entertainment destination attracting a broad array of events across a diverse collection of ...
  • 17 Days Ago

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Senior Manager, Digital Marketing (Remote-USA)
  • Hexagon Asset Lifecycle Intelligence
  • Madison, AL OTHER
  • Responsibilities Hexagon’s Asset Lifecycle Intelligence division (Hexagon) is seeking a US Remote-Senior Manager, Global Digital Marketing. This role reports to the Vice President, Global Demand Cente...
  • 8 Days Ago

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Field Marketing Associate – Regional Manager in Training
  • Tri State Marketing
  • Mobile, AL FULL_TIME
  • Looking to join a rapidly growing Field Marketing team?! Interested in driving sales, managing relationships, and running your own territory? We are Tri-State Marketing, and we are expanding our Mobil...
  • 19 Days Ago

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Digital Marketing Coordinator
  • Books-A-Million
  • Birmingham, AL FULL_TIME
  • Digital Marketing Coordinator Position Summary: We are seeking an enthusiastic, high energy, data driven and creative Digital Marketing Coordinator to lead and drive the development and execution of o...
  • 20 Days Ago

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Digital Marketing Coordinator
  • Jack's Family Restaurants
  • Birmingham, AL FULL_TIME
  • Job Description Job Summary: We are seeking a highly motivated and skilled Digital Marketing Coordinator to join our dynamic team at Jack’s. As a Digital Marketing Coordinator, you will be responsible...
  • 24 Days Ago

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Digital Marketing Manager
  • MARQ Labs
  • Nashville, TN
  • THIS IS A FULL TIME, ON-SITE POSITION LOCATED IN NASHVILLE, TN. LOCAL CANDIDATE PREFERRED, NO RELOCATION ASSISTANCE PROV...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • That's Nice
  • Raleigh, NC
  • About That’s Nice That's Nice is a research-driven science agency, providing research, agency and consulting services ex...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • Dazos
  • Irvine, CA
  • ROLE: DIGITAL MARKETING MANAGER (MISSION-DRIVEN COMPANY) About Dazos: Amazing opportunity to join a mission-driven softw...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • Robert Half
  • Bristol, PA
  • We are hiring for a full time Digital Marketing Manager for a private equity firm specializing in the home service indus...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • Gansevoort Hotel Group
  • New York, NY
  • Gansevoort Meatpacking NYC is looking for an experienced Digital Marketing Manager. Gansevoort Hotel Group delivers hote...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • Community FoodBank of New Jersey
  • Hillside, NJ
  • Join our team and become a part of something bigger, a force for change in the fight against hunger. The Community FoodB...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • AZDS Interactive Group
  • Denver, CO
  • About Us: AZDS Interactive Group is the world’s leading digital agency for the luxury travel industry, offering innovati...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Manager
  • JCB North America
  • Pooler, GA
  • Position Summary This position is responsible for all digital marketing activities providing an effective integrated str...
  • 3/24/2024 12:00:00 AM

Alabama (/ˌæləˈbæmə/) is a state in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama is the 30th largest by area and the 24th-most populous of the U.S. states. With a total of 1,500 miles (2,400 km) of inland waterways, Alabama has among the most of any state. Alabama is nicknamed the Yellowhammer State, after the state bird. Alabama is also known as the "Heart of Dixie" and the "Cotton State". The state tree is the longleaf pine, and the state flower is...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Manager jobs
$103,929 to $143,861

Digital Marketing Manager in Daytona Beach, FL
A digital marketing manager also identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
February 06, 2020
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Digital Marketing Manager in Tacoma, WA
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