Digital Marketing Director jobs in the United States

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Marketing Director
  • Fulcrum Digital
  • New York, NY FULL_TIME
  • Company Overview:

    Culinary Digital is a leading food-tech platform that offers an integrated suite of culinary products and technology solutions for the foodservices industry. Our innovative platform provides a comprehensive suite of tools and resources tailored to meet the evolving needs of the culinary industry from planning, operations and consumer facing solutions and thereby drive culinary innovation through technology.

    Position Overview:

    We are seeking a dynamic and experienced Marketing Director to lead our marketing efforts and drive the growth of our SaaS culinary platform. The Marketing Director will be responsible for developing and executing strategic marketing initiatives to increase brand awareness, drive user acquisition, and enhance customer engagement. The ideal candidate will have a passion for the culinary industry, a strong understanding of SaaS marketing, and a proven track record of driving results in a fast-paced environment

    Key Responsibilities

    • Develop and implement comprehensive marketing strategies to drive user acquisition, retention, and engagement on our SaaS culinary platform, with a focus on food contracting business.
    • Generate inbounds lead which is linked to the revenue targets for the company.
    • Focus on Partner marketing, analyze market and formulate suitable partnership and create a marketplace.
    • Collaborate with cross-functional teams including product, sales, and customer success to align marketing efforts with business objectives.
    • Identifying and positioning our products in new geography/markets.
    • Collaborate with the management and the finance team to regulate the pricing strategy.
    • Lead the development of marketing collateral, including website content, blog posts, case studies, whitepapers and social media content, highlighting the benefits of our culinary suite for self-operators and food contractors.
    • Manage digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, targeting contract caterers and their customers.
    • Analyze key performance metrics and provide insights to optimize marketing campaigns and drive continuous improvement, with a focus on maximizing the impact of our culinary suite.
    • Conduct market research and stay abreast of industry trends to identify opportunities for growth and innovation, particularly in the food contract management sector.
    • Build and maintain relationships with key industry stakeholders, influencers, and partners in the contract catering industry to support marketing initiatives and enhance brand visibility.
    • Manage marketing budget effectively, allocate resources efficiently, and ensure ROI targets are met for marketing efforts targeting contract caterers.
    • Lead and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability.



    Requirements

    • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
    • Minimum of 7 years of experience in marketing, with at least 3 years of experience in a leadership role, preferably in the SaaS or culinary industry.
    • Proven track record of developing and executing successful marketing strategies that drive user acquisition, retention, and engagement, with experience in the contract catering sector preferred
    • Strong understanding of digital marketing tactics including email marketing, social media marketing, SEO, PPC advertising, and content marketing.
    • Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
    • Exceptional communication skills with the ability to effectively communicate ideas and collaborate with cross-functional teams.
    • Demonstrated leadership ability with experience managing and mentoring a team of marketers.
    • Passion for the culinary industry and a deep understanding of culinary trends and preferences, with a focus on the contract catering sector.
    • Creative thinker with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.
    • Join us in revolutionizing the culinary industry with our innovative SaaS platform.


  • 12 Days Ago

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Marketing Director
  • Radiant Digital
  • Vienna, VA FULL_TIME
  • Marketing Director Responsibilities: Conduct detailed market research related to customers, competitors, and channel partners. Develop and execute marketing strategies and plans for a consulting, prof...
  • 1 Month Ago

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Mompreneur - Digital Products and Digital Marketing
  • Digital Products and Digital Marketing - Fud
  • Saint Paul, MN OTHER
  • Fud is seeking a talented Mompreneur with expertise in digital products and digital marketing to join our community. As a Mompreneur, you will have the opportunity to utilize your skills in creating a...
  • 26 Days Ago

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Director of Marketing and Communications
  • Director of Marketing and Communications
  • New York, NY FULL_TIME
  • Begin Your Rosewood Journey We believe that life is made of many journeys: inspiration, wonderment, curiosity, or the simple joy of discovering something new every day. If you share the same sentiment...
  • 7 Days Ago

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Sr. Director, Marketing - Acute Care
  • 10000136 - Director Marketing
  • Wilmington, DE FULL_TIME
  • Join AstraZeneca's Acute Care team in the Cardiovascular Renal Metabolic (CVRM) Business Unit, where we push the boundaries of science and technology to reduce morbidity, mortality, and organ damage. ...
  • 5 Days Ago

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Stay-at-home Parent - Digital Products and Digital Marketing
  • Digital Products and Digital Marketing - Fud
  • Durham, NC OTHER
  • Fud is seeking a motivated and passionate Stay-at-home Parent - Digital Products and Digital Marketing to join our community. We understand the unique challenges and opportunities of being a stay-at-h...
  • 26 Days Ago

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Digital Marketing Specialist
  • American Target Advertising, Inc.
  • Manassas, VA
  • Job Description Job Description Digital Marketing Specialist Are you an experienced marketing professional who would lik...
  • 3/28/2024 12:00:00 AM

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Senior Marketing Manager
  • Jefferson Apartment Group
  • McLean, VA
  • Job Description Job Description Jefferson Apartment Group is a full-service real estate firm specializing in multifamily...
  • 3/28/2024 12:00:00 AM

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Marketing Operations Manager
  • Golfzon America
  • Chantilly, VA
  • Golfzon America Job Description Position Title: Manager, Marketing Operations Reporting to: Director of Marketing Locati...
  • 3/27/2024 12:00:00 AM

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Marketing Director
  • Murray Osorio PLLC
  • Fairfax, VA
  • Murray Osorio PLLC is seeking a Marketing Director. This person will play a pivotal role in shaping the firm’s brand, dr...
  • 3/27/2024 12:00:00 AM

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Email Marketing Manager
  • ForceBrands
  • Alexandria, VA
  • ** This is not a position at ForceBrands Position Overview Email marketing serves as the primary strategic management an...
  • 3/25/2024 12:00:00 AM

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Marketing Communications Specialist
  • Chaberton Energy
  • Rockville, MD
  • ABOUT CHABERTON: Founded in 2020 and headquartered in the greater Washington, D.C., area, Chaberton Energy is a public b...
  • 3/25/2024 12:00:00 AM

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Senior Director, Head Of Marketing - Velocity Black (Remote)
  • Capital One
  • Mc Lean, VA
  • Locations: US Remote, United States of America Senior Director, Head Of Marketing - Velocity Black (Remote) Velocity Bla...
  • 3/25/2024 12:00:00 AM

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Website Manager - Team Lead
  • Apple Federal Credit Union
  • Fairfax, VA
  • Job Description Job Description Why Join Apple? Apple FCU is deeply rooted in the community; we value and embrace workpl...
  • 3/24/2024 12:00:00 AM

Income Estimation for Digital Marketing Director jobs
$185,957 to $254,900

Career Path for Digital Marketing Director