Digital Marketing Director jobs in Weymouth, MA

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Digital Marketing & Demand Generation
  • Stellix
  • Foxboro, MA FULL_TIME
  • About Stellix

    The Stellix Group of companies share a common mission of providing transformative solutions at the intersection of science and technology that enable our customers to deliver a healthier and more sustainable future. Our unique portfolio of companies is focused on helping life sciences and industry manufacturers build, connect, and transform operations and IT to make real progress in breakthrough therapeutics, food, energy, and more.

    Position Summary

    Reporting to the head of marketing, this key role will manage content, campaign, and omnichannel execution across our three operating business entities, working in partnership with our agencies. The successful candidate will possess strong project management skills, a passion for operational efficiency and business results, digital marketing fluency, and a history of working directly with marketing and sales stakeholders and subject matter experts to deliver on impactful digital marketing execution. You must be curious about technology and science!

    The ideal candidate will be comfortable working in a fast-paced environment with multiple objectives. Ability to manage multiple campaigns across a variety of solutions and brands is essential. They will also be analytical and curious, results-driven, and have experience with inbound, SEO, SEM, SMM, websites, account-based marketing and attribution techniques and technical knowledge of Pardot/Salesforce Account Engagement (or similar), Salesforce CRM, and the overall marketing technology stack.

    Responsibilities

    • Demand Generation: Collaborate with stakeholders from Product, Sales, and Leadership to design, plan, manage, and optimize integrated campaigns to fill the leads pipeline. Measure and optimize engagement on owned and paid channels.
    • Establish and document “Playbooks” for Marketing and Sales Campaigns, and coordinate tactics across email, web, social, and sales development
    • Enable sales: Optimize lead management process (scoring, nurturing, marketing and sales alignment) to accelerate prospect and lead movement through the funnel.
    • Enable data driven decision making and marketing accountability: Work with revenue ops to measure content and campaign performance by establishing and making available key results: Website visitor/conversions/leads, Campaigns executed, Campaign prospects, leads, and conversions, ad click-through rates and return on spend, Email response/opt-out/open/failure rates.
    • Supervise a small team of Marketing Automation, Digital Design, and Campaign Managers and Specialists
    • Systems and Processes ownership: Marketing project management, Marketing Automation (Salesforce Account Engagement), lead nurturing, and handoff (Salesforce), Digital Chat (Pardot), social media (Pardot), Digital Advertising, Digital Content Sales Enablement, Marketing Reporting
    • Manage and leverage the work of digital and content partners and agencies
    • Key partners: Industry and solution marketing managers, sales, revenue ops, marketing agencies
    • Key metrics: Engagement growth on web and social including six owned channels; lead conversions, and pipeline optimization.

    Education and Experience

    • Bachelor’s degree in marketing, communications, or similar
    • 10 years of professional experience, including experience leading demand gen and digital marketing. Agency experience preferred.
    • Knows and follows demand generation best practices and is skilled in account-based marketing (ABM), traditional marketing, digital marketing, marketing automation, content marketing and sales enablement tactics
    • Experience running campaigns and leveraging ZoomInfo and Linkedin Sales Navigator for intent targeting and messaging to buying committees
    • Experience with marketing automation platforms such as Salesforce Account Engagement/Pardot, Market
    • Experience coordinating and co-managing campaigns with channel partner marketing counterparts
    • Strong operational and project management mindset
    • Strong understanding of CRM systems such as Salesforce or equivalent
    • User of Google digital marketing tools
    • Social media management experience
    • Familiarity with Website administration, publishing, and content management
    • Highly Desired
      • Experience working within a B2B marketing environment
      • Experience in technology and/or life sciences products or services industries
      • Familiarity/Experience with Revenue Operations Framework, Account Based Marketing, and marketing-driven outbound sales development

    Must be currently authorized to work in the United States.

    Here’s What You’ll Get

    • Highly competitive Medical and Dental Insurance
    • Flexible Spending Accounts for medical expenses and dependent care expenses
    • Unlimited PTO policy
    • Employee Stock Ownership Plan (ESOP) and 401K
    • Employee Referral Bonus
    • Professional Development Reimbursement
    • Paid Basic Life & Short-Term, Long-Term Disability Insurance
    • Voluntary Benefits - Accident, Term Life, Whole Life Insurance

    Policy on Third-Party Unsolicited Resume Submissions: Please note that any third-party unsolicited resume submissions will immediately become the property of The Stellix Group. Stellix will not pay any fee to a submitting employment agency, person, or entity unless a signed agreement is established.

    Please Note: Stellix is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by law.

  • 4 Days Ago

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Director of Digital Marketing & Demand Generation
  • NECI
  • Foxboro, MA FULL_TIME
  • About NECI NECI is a leading Digital Automation solutions provider transforming manufacturing, lab operations, process development and process control across a range of process industries in New Engla...
  • 15 Days Ago

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Marketing Manager, Atellica Solutions – LD North America-Remote within US Northeast
  • Siemens Digital Industries Software
  • Walpole, MA FULL_TIME
  • Do you want to join us in helping to fight the world’s most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in heal...
  • 9 Days Ago

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Digital Marketing Specialist
  • ACE SOUTHERN Surgical Solutions
  • Norton, MA FULL_TIME
  • At ACE SOUTHERN, we're more than just a dental surgical supply company; we're a dynamic team of passionate professionals dedicated to providing exceptional products and services to our valued customer...
  • 20 Days Ago

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Digital Marketing Specialist
  • ACE SOUTHERN Surgical Solutions
  • Weymouth, MA FULL_TIME
  • At ACE SOUTHERN, we're more than just a dental surgical supply company; we're a dynamic team of passionate professionals dedicated to providing exceptional products and services to our valued customer...
  • 20 Days Ago

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Digital Marketing Specialist
  • ACE SOUTHERN Surgical Solutions
  • Stoughton, MA FULL_TIME
  • At ACE SOUTHERN, we're more than just a dental surgical supply company; we're a dynamic team of passionate professionals dedicated to providing exceptional products and services to our valued customer...
  • 20 Days Ago

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0 Digital Marketing Director jobs found in Weymouth, MA area

2
Senior Director, Email & Marketing Automation
  • 24 Seven Talent
  • Boston, MA
  • Senior Director, Email & Marketing Automation About the Job: The Senior Director, Email & Marketing Automation holds a p...
  • 3/28/2024 12:00:00 AM

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Director of Marketing Services
  • Digital United
  • Jamaica Plain, MA
  • Primacy is a human-centered, digital-first agency that crafts purposeful and pivotal brand experiences in healthcare, hi...
  • 3/28/2024 12:00:00 AM

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Director of Growth Marketing
  • ForceBrands
  • Boston, MA
  • ***This is NOT a job with ForceBrands!*** Director of Growth Reports to: Chief Growth Officer My client is seeking a dat...
  • 3/28/2024 12:00:00 AM

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Sr. Manager, Integrated Communications Samuel Adams
  • The Judge Group
  • Boston, MA
  • JOB DESCRIPTIONWe are currently hiring a Sr. Manager, Integrated Communications - Samuel Adams in Boston, MA. *A Hybrid ...
  • 3/28/2024 12:00:00 AM

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Paid Search (SEM) Associate Manager, eRetail
  • Merkle
  • Boston, MA
  • **Paid Search (SEM) Associate Manager, eRetail** - All Openings Location: Boston, MA. Company Description: Merkle is a l...
  • 3/28/2024 12:00:00 AM

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Sr. Manager, DTC & Lifecycle Marketing
  • 24 Seven Talent
  • Newton, MA
  • Sr. Manager, DTC & Lifecycle Marketing (Parental Leave Coverage – as early as March 15 to OCT 31) Our client is in searc...
  • 3/27/2024 12:00:00 AM

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Retail & Online Marketing Director (North America)
  • Jabra
  • Lowell, MA
  • **ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA** As Director of North America Retail & Online Marketing you will join G...
  • 3/27/2024 12:00:00 AM

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Performance Marketing Manager - Remote Opportunity!
  • Road Scholar
  • Boston, MA
  • When it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,00...
  • 3/24/2024 12:00:00 AM

Weymouth is a city in Norfolk County, Massachusetts, one of 13 Massachusetts municipalities that city forms of government while retaining "town of" in their official names. It is named after Weymouth, Dorset, a coastal town in England, and is the second-oldest settlement in Massachusetts. It is one of the South Shore's more affordable towns and offers a short commute into Boston, MBTA bus and rail service, and a town beach. As of the 2010 census, Weymouth had a total population of 55,643. Weymouth is located at 42°12′23″N 70°56′45″W / 42.20639°N 70.94583°W / 42.20639; -70.94583 (42.206458, ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$203,065 to $278,351
Weymouth, Massachusetts area prices
were up 1.6% from a year ago

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