Digital Marketing Director jobs in West Palm Beach, FL

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Director jobs

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Director, Digital Marketing
  • LE013 Transformations Treatment Center, Inc.
  • Delray Beach, FL FULL_TIME
  • Summary Description Purpose of Role The Director of Digital Marketing is responsible for leading the end-to-end digital marketing strategy for both the corporate website presence, and oversees the build and activation of all campaigns and tactics, with a focus on impacting brand awareness and demand generation. This role is responsible for managing, updating, and optimizing the corporate website(s), oversight of all digital marketing campaign build, activation, and optimization, monitor, and report out on Key Marketing KPIs, and collaborate closely with the VP of Revenue & Growth Operations to optimize platform integrations and connections, including SFDC and HubSpot, lead scoring, marketing sourced opportunity tracking, campaign hierarchies, etc. Additionally, this role will oversee the build and activation of social media strategy, digital advertisement strategy and tactics, bringing their experience and leadership to drive optimization of digital marketing programs and campaigns. This role will lead and manage a focused team of digital marketing staff, and will collaborate with the internal Marketing team, and internal stakeholders to ensure alignment to organizational growth objectives. The successful candidate will straddle strategy and execution, be nimble and flexible, and will lead by example through being a team player, delivering tactical execution and strategic leadership. Core Responsibilities: Develop and execute comprehensive digital strategies that support growth objectives, and improve brand awareness and demand generation Define and implement best practices and operational efficiencies across all channels, including website, social media, email, paid advertisement, and other digital channels Manage and improve the Behavioral Health website(s), including UX, SEO, SEM to increase visibility and engagement Oversee management and improvement of organizations’ social media, email, and other digital channels to optimize visibility, engagement, and lead nurture/conversion Oversee, build and activate marketing campaigns, including email, SEO, SEM, PPC, virtual events, paid social and paid digital advertising. Develop and lead development and execution of lead nurture campaigns that create velocity towards top of funnel pipeline creation Monitor and analyze digital marketing performance, and provide regular reporting and recommendations to senior leadership. Collaborate closely with VP of Revenue to support Lead scoring, nurture and conversion operations, and optimization for pipeline build, new logo capture and client upsell/cross-sell Identify and pursue new opportunities for digital marketing that support growth objectives, including technologies, partnerships, new channels, etc. Ownership of Lead management, including the building of Service Level Agreements (SLAs) and corresponding lead scoring and ideal marketing to sales motion from lead. Monitor and manage handoff process to SAL/SQL – and report conversions and delays in lead triage from Admissions and Sales weekly and collaboratively with growth operations team. Support growth office for ad-hoc campaign support. Ensure all strategies, campaigns, and programs are executed within timelines and budget. Continually test and optimize digital marketing strategies to improve performance and maximize ROI, and research digital marketing trends and innovations, technologies and best practices for maximum impact. Be an advocate for brand adherence for digital marketing, and throughout the company Contribute to and provide strategies to support and improve UpHealth Brand Standards Collaborate with Marketing to ensure company establishes and maintains a clear and concise brand voice, tone, personality, and look-and-feel for digital marketing elements including website, social, paid advertisement, SEO/SEM, etc. Professional Experience, Essential Skills, and Knowledge 5 years’ experience leading B2B digital marketing for IT, technology, analytics or AI companies. Behavioral health expertise preferable. Deep understanding of full-funnel performance marketing and growth levers including but not limited to conversion optimization, cross and upsell, audience segmentation, lead scoring best-in-class operations, A/B testing, etc. Deep proficiency in website development, user experience and design principles Thorough understanding of web analytics, tagging, KPI Design, attribution principles and metrics reporting Strong analytics and quantitative skills – able to analyze and provide performance insights and meaning from data that will measure marketing performance, and will help inform and influence marketing strategy and ROI Proficiency and understanding of sales pipeline, key drivers, and the role that marketing plays at each stage of the buyer and customer journey. Google Analytics and SEO strategy experience are required. Experience in managing a digital marketing team in a matrix-functional hybrid environment Capable of bringing synthesis and clarity to complex discussions Expertise in leveraging CRM and marketing automation systems and integration (e.g. SFDC, HubSpot, Marketo, Engagio, Seismic, etc.) Strong knowledge of the Healthcare market preferred Proven success with website re-design, optimization, and management Proven success with digital marketing strategies, deep understanding of lead scoring, nurture, conversion Metrics driven, with solid analytics skills on marketing performance key metrics and KPIs, with a focus on improvement and optimization strategies Ability to think strategically and act tactically, operating effectively in both strategic and tactical worlds. Detailed knowledge and experience with WordPress or other website Content management systems required, as well as a working knowledge of HTML, CSS and JavaScript, and use of AWS cloud for website hosting. Expertise knowledge of and experience working with analytics platforms such as Google Analytics, SEOmonitor, Moz and SEMRush Expertise knowledge of pay-per-click advertising platforms, including Adwords, Bing and AdCenter, LinkedIn Paid Ads, LinkedIn INMessaging, etc. Desire and willingness to take initiative to lead projects and help define processes Excellent verbal communication and presentation skills, able to explain complex strategies in an easy to digest manner High emotional intelligence and strong leadership acumen required Highly collaborative individual with ability to work successfully with multiple teams and departments Flexibility and willingness to adapt to changing growth needs and priorities UpHealth Core Values Trustworthy Accountable Integrity Respect Leadership UpHealth is an equal opportunities employer. Powering healthcare’s digital transformation - UpHealth combines established services with a new, digital-first approach that doesn’t just adapt to today’s challenges but leapfrogs past them. We can integrate with any existing or emerging system and we already power many of the world’s largest and most trusted health institutions. Who we serve - Empowering a U.S. & International network of 30,000 providers, 160 Behavioral Health providers, and 2,100 healthcare venues including hospitals, clinics, education facilities and large employers.
  • 10 Days Ago
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Scheduler/ Appointment Setter
  • Consumr Buzz | Digital Marketing
  • Worth, FL FULL_TIME
  • ### Job Overview: We are seeking an Appointment Confirmer/ Scheuler to join our team. As an Appointment Confirmer, you will play a crucial role in driving business growth by generating leads and setti...
  • 2 Months Ago
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Director of Digital Marketing (Boca Raton or Hybrid)
  • 4Ever Young
  • Boca Raton, FL FULL_TIME
  • Purpose:4Ever Young stands at the intersection of health and beauty through a holistic set of cutting-edge medical aesthetics and wellness treatments offered to thousands of patients around the countr...
  • 2 Months Ago
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Digital Marketing Manager
  • Retro Fitness Corporate
  • Beach, FL FULL_TIME
  • Job Overview: We are seeking a skilled and experienced Digital Marketing Manager to join our team to drive the online presence and brand engagement of Retro Fitness. The ideal candidate will have a pa...
  • 2 Days Ago
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Digital Marketing Specialist / Strategist
  • Marine Connection
  • Beach, FL FULL_TIME
  • Marine Connection, a top Dealer for New & Used Boat Sales, is looking for a qualified, Digital Marketing Specialist/Strategist to become an integral part of our team. Responsibilities Implementation o...
  • 6 Days Ago
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Digital Marketing Strategist
  • City of West Palm Beach
  • Beach, FL FULL_TIME
  • Under limited supervision, the incumbent in this position will be tasked with helping to develop content and to shape the City's digital medial information and marketing strategies utilizing the lates...
  • 1 Month Ago
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0 Digital Marketing Director jobs found in West Palm Beach, FL area

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Product Manager (Downstream)
  • Perceptive Solutions
  • Boca Raton, FL
  • Reports to: Sr. Director of Marketing Location: South Florida (Boca Raton, FL) Job Description The mission of the Produc...
  • 5/10/2024 12:00:00 AM
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Director of Customer Acquisition-(Digital Marketing Expert!)
  • Al Sears MD
  • Royal Palm Beach, FL
  • Job Description Job Description Don’t miss this exceptional opportunity to join the team of the world’s leading authorit...
  • 5/9/2024 12:00:00 AM
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Head of Marketing Operations
  • Moburst - Growth Done Right
  • West Palm Beach, FL
  • *This position requires attending to the office in Palm Beach, Florida, and therefore requires a relocation for any cand...
  • 5/8/2024 12:00:00 AM
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Sr. Director, Category Management
  • TBC Corporation
  • Palm Beach Gardens, FL
  • Company Overview With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a le...
  • 5/8/2024 12:00:00 AM
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Director of Marketing
  • Florida Window and Door
  • Palm Beach, FL
  • ON-LOCATION ONLY - THIS IS NOT A HYBRID OR A REMOTE POSITION. Why Florida Window & Door? Florida Window & Door is one of...
  • 5/7/2024 12:00:00 AM
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Marketing Analytics Manager
  • TBC Corporation
  • Palm Beach Gardens, FL
  • Company Overview With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a le...
  • 5/7/2024 12:00:00 AM
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Director, Digital and Product Management
  • Cinch Home Services
  • Boca Raton, FL
  • Director, Digital and Product Management This role, in concert with our engineering leadership, will be responsible for ...
  • 5/7/2024 12:00:00 AM
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Director of Brand Marketing
  • Revive MD
  • West Palm Beach, FL
  • THE ROLE: MARKETING DIRECTOR The Marketing Director will serve as a key member of Revive by building effective multi-yea...
  • 5/6/2024 12:00:00 AM
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About West Palm Beach, Florida

West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, which is situated on a barrier island across the Lake Worth Lagoon. The population was 99,919 at the 2010 census. West Palm Beach is a principal city of the Miami metropolitan area, which was home to an estimated 6,158,824 people in 2017. It is the oldest incorporated municipality in Greater Miami, having been incorporated as a city two years before Miami in November 1894. West Palm Beach is located approximately 68 miles (109 km) nort...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$181,377 to $248,624
West Palm Beach, Florida area prices
were up 1.5% from a year ago
View detail

What does a Digital Marketing Director do?

Digital Marketing Director in Daytona Beach, FL
There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website.
December 21, 2019
Digital Marketing Director in Pittsburgh, PA
Your New Digital Marketing Director or as it’s called in the modern workplace your – Chief Revenue Officer.
December 03, 2019
Digital Marketing Director in Phoenix, AZ
It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
January 25, 2020