Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Located in Effingham, IL, Bahrns Equipment, Inc. is proud to be a cornerstone of our community. Since 1966, we've grown with the families we serve, often working with the third generation of our original customers. This deep-rooted commitment is something we cherish.
We are currently seeking a dedicated and enthusiastic individual to join our website management and digital marketing team. This role will directly support our Website/Digital Marketing Manager and the many related activities involved.
**Key Responsibilities:**
- Assist in planning and enacting Digital Marketing.
- Listing and updating parts & products on websites.
- Creating and contributing to social media posts
- Assisting with managing blog sites.
- Assisting with graphic content both online and print.
If you are a motivated individual with a passion for working with all things to do with website administration, contributing online content, digital marketing, are good at interacting with others and are team oriented, we'd like to hear from you! Apply today!
Job Type: Full-time
Pay: $37,500.00 - $38,000.00 per year
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Work Location: In person
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