Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Radiant Digital delivers technology consulting and business solutions for commercial and government clients.
Our flexible delivery model allows us to provide end-to-end solution delivery, single project execution, and, or strategic resources.
CMMI Maturity Level III and ISO 9001 – 2015 certified.
Responsibilities:
Conduct detailed market research related to customers, competitors, and channel partners.
Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company.
Define the public-facing voice and style of the organization across website, social channels, and digital collateral
Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others
Manage all marketing projects from start to finish
Organize events, including company-hosted events, client events, conferences
Oversee social media marketing strategy and content marketing
Conduct market research to understand demand and competitive environment
Work closely with sales to support and enhance all relationship-based business development efforts
Manage departmental budget and expenditures
Oversee the department, including team management and mentorship
Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment
Requirements
Bachelor’s degree in business, marketing, communications, or related field
5 years' Experience in marketing professional services ideally in the technology sector
Experience managing a marketing team
Proven marketing campaign experience
Attention to detail, effective time management skills and the ability to multitask
Proven ability to manage budgets
Professional and proactive work ethic
High competence in project and stakeholder management
Excellent interpersonal, written, and oral communication skills
Experience with digital marketing forms such as social media marketing and content marketing.
Competency in relevant marketing and sales automation tools