Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Responsibilities:
- Conduct keyword research and analysis to identify target keywords and phrases
- Optimize website content, including metadata, headings, and on-page elements, for improved search engine visibility
- Monitor and analyze website performance using SEO tools and Google Analytics
- Collaborate with web developers to implement technical SEO enhancements, such as schema markup and site speed optimization
- Develop and execute link building strategies to improve organic search rankings
- Stay up-to-date with industry trends and algorithm updates to ensure best practices are implemented
- Track, report, and analyze website rankings, traffic, and conversions using SEO tools
- Set up and Manage Google Ads
Qualifications:
- Proven experience as an SEO Specialist or similar role
- In-depth knowledge of search engine optimization techniques and best practices
- Familiarity with web analytics tools, such as Google Analytics
- Proficiency in HTML5, CSS, JavaScript, and other web development languages
- Experience with Google Tag Manager and other SEO tools
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Excellent communication skills, both written and verbal
- Ability to work independently and collaboratively in a team environment
Skills:
- Strong understanding of search engines and how they work
- Knowledge of metadata optimization techniques for improved search engine visibility
- Familiarity with web development principles and best practices
- Proficiency in JavaScript for implementing technical SEO enhancements
- Experience with SEM (Search Engine Marketing) campaigns on Google Ads or other platforms
- Familiarity with Google Analytics for tracking website performance metrics
- Knowledge of HTML5 for optimizing on-page elements for search engines
- Understanding of digital marketing strategies and techniques for e-commerce websites
Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of responsibilities, qualifications, or skills required.
Job Type: Full-time
Pay: $40,000.00 - $70,000.00 per year
Benefits:
Schedule:
Work Location: Remote
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